In this article we some insights into the trends in the entertainment and media industry for 2022.
Insights – Entertainment and Media 2022
In this article we some insights into the trends in the entertainment and media industry for 2022.
Acquisitions activity at festivals such as MIPCOM 2022 and similar trade events happening all through 2022 have shown a surge in theatrical rights distributions.
However, streaming services have a need to deliver an unending supply of new and fresh content to attract subscribers. With a three-fold growth in theatrical rights deals in 2022, exclusive/ first-windows rights acquisitions are hard to get. Investment in original content is back and the squeeze on revenue growth for streamers has been apparent to all in 2022.
Also, with the theatrical potential for medium-sized movies currently on the rise, the distributors of such titles have become increasingly selective. This in turn has prompted streamers to approach producers and sales agents directly for exclusive first-window licenses.