Insights – Entertainment and Media Trends 2022

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Insights – Entertainment and Media Trends 2022

In this article we some insights into the trends in the entertainment and media industry for 2022.

Insights – Entertainment and Media 2022

In this article we some insights into the trends in the entertainment and media industry for 2022.

Acquisitions activity at festivals such as MIPCOM 2022 and similar trade events happening all through 2022 have shown a surge in theatrical rights distributions.

Quick Answer

The global entertainment and media industry encompasses film, television, streaming, music, gaming, and live events, with total market value exceeding $2.5 trillion. Key trends include streaming platform growth, AI-driven content production, international co-productions, and rising demand for local-language content across 200+ global markets tracked by Vitrina’s intelligence platform.

For more context, explore Vitrina’s coverage of content acquisition strategies.

For more context, explore Vitrina’s coverage of top production houses worldwide.

For more context, explore Vitrina’s coverage of entertainment industry intelligence.

For more context, explore Vitrina’s coverage of global film production companies.

For more context, explore Vitrina’s coverage of film distribution companies.

However, streaming services have a need to deliver an unending supply of new and fresh content to attract subscribers. With a three-fold growth in theatrical rights deals in 2022, exclusive/ first-windows rights acquisitions are hard to get. Investment in original content is back and the squeeze on revenue growth for streamers has been apparent to all in 2022.

Also, with the theatrical potential for medium-sized movies currently on the rise, the distributors of such titles have become increasingly selective. This in turn has prompted streamers to approach producers and sales agents directly for exclusive first-window licenses.

New Production announcements have steadily increased. But Book adaptations deals saw a dramatic increase this year. Also, theatrical distributions have significantly increased. In genres, we are seeing a drop in documentary acquisitions and also a slow decline in licensing of unscripted content. TV Formats adaptations or rights acquisitions is seeing a gradual increase. Finally, a there has been a sharp drop in licensing deals for titles older than 3 years

Original Commissions

Documentary Acquisitions

Book Adaptations

New Formats

Theatrical Rights Deals

Overall productions in 2022

Licensing Deals for Unscripted Content

Acquisition deals for titles older than 3 years

With Vitrina you can locate the right cross-border buyers, understand buyers’ content preferences and recent deal activities in distribution, licensing and global pre-buys and pre-sales. Acquisition teams can find content opportunities, competitive intel, potential partners in key markets as well as trends on content funding, content investments and licensing deals. Vitrina’s state-of-the-art AI provides exhaustive market intel, competitive intel, global content funding-production-distribution trends, supply-chain changes and country analysis. Corporate development execs use Vitrina to check out companies for potential acquisitions, alliances, partnerships, and joint ventures.

Book Adaptations nearly doubled in 2022 compared to 2021

Check out latest books being adapted

Book Adaptations

Graphic-Novel-Character-Game-Adaptation-1024×769

Game, Character, Graphic Novel Adaptations

Book Adaptations are on the rise. Books that are popular with target audiences are picked up by commissioning networks and broadcasters because they are more likely to resonate with people.

Latest Books being made into Movies/TV Series

Commissions for Original shows doubled in 2022

Here's a look at Original shows launched in 2022

In the last few years, TV has moved from networks and cable to online streaming platforms filling watchlists. Almost every streaming network owns multiple bingeworthy original series.

Find the latest Originals commissioned by streaming networks

Original Commissions

More Insights

2022 Content Distribution and Licensing deals

2022 TV Formats deals

2022 Documentary Acquisition deals

2022 Original’s – Streaming Content Productions deals

Frequently Asked Questions

How big is the entertainment and media industry?

The global entertainment and media industry is valued at approximately $2.5–$2.8 trillion. It encompasses theatrical film, streaming video, television, music, gaming, and live entertainment, employing millions worldwide and driving significant global trade through content licensing, distribution deals, and co-production agreements across 200+ territories.

What are the major trends in entertainment and media?

Major entertainment and media industry trends include streaming growth over linear television, rising international co-productions, AI-assisted content creation, expansion of FAST channels and AVOD platforms, and consolidation among major studios seeking scale. Local-language content demand is also reshaping production strategies across Asia, Africa, and Latin America.

How does Vitrina support the entertainment industry?

Vitrina provides intelligence on 159,223 M&E companies across 200+ countries, enabling producers, financiers, studios, and streaming platforms to identify partners, track deal activity, and analyse market trends. Vitrina’s VIQI tool offers competitive intelligence for entertainment industry decision-makers navigating complex global markets.

Who is this for

This briefing is built for people who make or fund decisions about how content gets produced — not for general AI curiosity.

Producers & EPs

Looking to cut production costs and timelines without cutting corners on quality or buyer expectations.

Studio & Streamer Execs

Setting internal AI policy and want a clear-eyed view of what’s production-ready versus what’s still risky.

Post & VFX Vendors

Deciding where to invest in AI tooling to stay competitive on turnaround and price.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.