About Vitrina

Grow the GDP of the entertainment economy

The business of entertainment has fundamentally transformed in the last decade. Streamers and YouTube reshaped how content reaches audiences. Capital sources have shifted: traditional studio financing has contracted, while new forms of capital, from tech companies to independent financiers to international players, have emerged. The buyers have gone global. Where domestic broadcasters once anchored the market, now studios, platforms, and buyers span continents. And the methods of creating content have evolved dramatically, with new production technologies and workflows replacing traditional ones.

The industry's plumbing has not kept pace. The connective tissue that links producers to financiers, to buyers, to the service providers who make content happen, was built for a different era. It assumes capital comes from known sources. It assumes buyers are local. It assumes production methods are stable. None of that is true anymore. Every day the supply chain rewires itself, new capital sources, new buyers, new production methods, but the tools professionals use to find each other, to discover opportunity, and to move capital remain fragmented and slow.

That friction costs the industry enormous value. Deals are missed because the right global partner was never found. Projects stall because new forms of financing are invisible to them. Capital stays on the sidelines because it cannot see the opportunity or assess the players. Buyers cannot find the content or the producers that fit their evolving needs. We built Vitrina to change that.

Our mission is to grow the GDP of the entertainment sector by removing the friction that holds it back in this new era. We work on two fronts. We bring more capital into the business of entertainment, by making projects, players, and opportunities visible and credible to the people who fund them, including the new forms of capital that have emerged. And we make the capital and effort already in the system far more productive, by connecting the right partners across borders in real time, keeping pace with the constant rewiring of how the industry works.

When a producer finds the right financing faster, when a global buyer finds the right title, when a service provider finds the work, when a financier can trust what they are backing, the industry does not just move faster. It grows. More projects get made. More capital flows in. More value is created and kept.

That is the pie we are here to expand. Not our share of the industry, but the size of the industry itself.