From Prompt to Production

AI is already changing how Film and TV projects are developed, produced, and distributed. The shift is moving from experimentation to practical use across the production workflow.

Writers, producers, studios, and distributors are testing new ways to develop ideas, plan productions, create content, localize titles, and reach audiences. The key question is no longer whether to use these tools, but where they create real value and where they do not.

This briefing looks at the current use of AI across the Film and TV supply chain and what it means for production speed, cost, creativity, and scale.

Why You Should Attend This Briefing

• From Idea to Screen
  Where AI is entering development, pre-production, production, and post-production.
• The New Production Workflow
  How teams are using AI to speed up planning, content creation, and repetitive tasks.
• Lower Costs, Faster Output
  Where automation can improve production economics and enable higher content volumes.
• Creative Applications
  How writers, directors, and artists are using AI while keeping creative control.
• Distribution and Localization
  How AI is changing dubbing, subtitling, marketing, and audience targeting.
• What Works Today
  Real examples of AI being used across Film and TV, including where the technology still falls short.