About Us | Vitrina AI — Entertainment Intelligence Platform For Studios & Streamers

Mission

The entertainment business transformed over the last decade as capital sources multiplied, buyers went global, production moved to new markets, and new financing structures emerged.

The systems connecting all of it stayed manual, fragmented, and slow. Deals fall apart because the right partner isn’t found. Projects stall because new forms of financing are invisible to them. Capital sits idle because there’s no way to evaluate the players from the outside. We built Vitrina to change that.

We built Vitrina to close that gap. The mission is to share insights that bring more capital into the entertainment sector and make that capital far more productive.

The Map

Verified and dynamic intelligence graph of the global entertainment supply chain.

300K+

Companies and growing: streamers, studios, production companies, vendors, distributors

30M+

Professionals: cast, crew and executives, profiled and mapped to their work

1.6M+

Projects: film, TV series, documentaries, animation and more

30M+

Mapped relationships: who works with whom, who finances what, who sells to whom

24/7

Monitoring of deals & transactions: financing, co-production, buying, selling, licensing

Anyone can list companies. Vitrina maps the relationships between them: who finances whom, who buys from whom, who distributes what where.

VIQI, Vitrina’s AI, turns this graph into answers. Ask VIQI: who’s actively financing horror in the $5-15M range, which distributors are buying Turkish drama for Latin America, or which VFX studios have capacity for a Q1 delivery. VIQI results in named companies, verified contacts, and deal histories rather than cliché web results.

What We Offer

How professionals put Vitrina to work.

01

Membership

Intelligence across the business of entertainment.

02

Concierge Outreach

For producers seeking financing, and for demand generation.

03

Enterprise Data Services

Structured entertainment supply-chain data.

04

Innovation Hub

Home to LeaderSpeak, private briefings, and the Global Entertainment Supply-Chain Digest.

We Believe

Our beliefs are the mechanics of how the sector’s economic output grows.

01

Search and Pairing

The right cross-border partner exists for nearly every project. Structured matching across the entertainment supply chain cuts the time and cost of finding them from months to minutes.

02

Crossborder Transactions

Deals accelerate when both sides can verify reputation, deal history, and active mandates before the first call. A shared record of who does what and where removes the diligence that stalls cross-border deals.

03

Artificial Intelligence

The entertainment supply chain is too large and too distributed for any human team to map manually. AI built on proprietary, verified data can match players, content, and services across 100+ countries in seconds.

04

Following the Money

Where capital moves, the industry follows. Track financing, acquisitions, and licensing activity across markets, genres, and dealmakers to find patterns that matter early on.

Team & Values

We are a team of media industry experts, technologists, and data scientists.

Led by our Founder and CEO, serial entrepreneur Atul Phadnis. Our core team has built and scaled ventures together before.

Industry Operators, Not Observers

The team includes people who've worked inside production, distribution, financing, and content technology. We build for an industry we know firsthand.

Verification Over Speed

The intelligence graph was built by hand before it was built by machine. We verify the data, call the source, confirm the role. Nothing in the graph is assumed.

Customer Problems First

Every product decision starts with a specific job someone described to us: find a financier, evaluate a distributor, track a mandate. If it doesn't solve a real workflow, we don't build it.

Quick Decision-Making

Small team, minimal hierarchy, fast decisions. The people closest to the problem make the decision.

Intellectual Honesty

We hold our views loosely, welcome contrarian ideas, and let the best thinking win.

Our Story

The industry’s first global supply-chain platform.

It began as an observation: the business of entertainment runs on connections that are extremely hard to find, and that friction quietly costs the industry real money. Every product, dataset, and conversation since has been in service of making those connections visible.