Scripted Without Borders

As global drama evolves, which stories travel, which stay local, and how are they getting financed?

Global scripted production is changing. Big-budget commissions are becoming more selective, while medium- and lower-budget projects are gaining ground.

This briefing examines how producers, commissioners, and financiers are balancing local relevance with international appeal and what that means for global drama strategies in 2026.

What this session covers

1. The Global Production Reset

Where scripted production is growing and where it is slowing down.

2. Regional IP Trends

The genres, themes, and stories gaining traction across APAC, EMEA, and the Americas.

3. The Co-Production Equation

How partnerships are helping projects travel further and finance more efficiently.

4. What Travels and What Doesn’t

Why some stories resonate globally while others succeed as local hits.

5. The New Economics of Drama

How budgets, risk, and commissioning priorities are changing.

6. Market Signals and Case Studies

Recent projects that reveal where demand is heading.

Who is this for

This briefing is built for people who make or fund decisions about how content gets produced — not for general AI curiosity.

Producers & EPs

Looking to cut production costs and timelines without cutting corners on quality or buyer expectations.

Studio & Streamer Execs

Setting internal AI policy and want a clear-eyed view of what’s production-ready versus what’s still risky.

Post & VFX Vendors

Deciding where to invest in AI tooling to stay competitive on turnaround and price.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.