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Scripted Without Borders

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Scripted Without Borders

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Scripted Without Borders

As global drama evolves, which stories travel, which stay local, and how are they getting financed?

Global scripted production is changing. Big-budget commissions are becoming more selective, while medium- and lower-budget projects are gaining ground.

This briefing examines how producers, commissioners, and financiers are balancing local relevance with international appeal and what that means for global drama strategies in 2026.

What this session covers

1. The Global Production Reset

Where scripted production is growing and where it is slowing down.

2. Regional IP Trends

The genres, themes, and stories gaining traction across APAC, EMEA, and the Americas.

3. The Co-Production Equation

How partnerships are helping projects travel further and finance more efficiently.

4. What Travels and What Doesn’t

Why some stories resonate globally while others succeed as local hits.

5. The New Economics of Drama

How budgets, risk, and commissioning priorities are changing.

6. Market Signals and Case Studies

Recent projects that reveal where demand is heading.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.

What people say after they attend

Not marketing copy — this is what regulars tell us.

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We book a conference room every week to watch Vitrina Private Briefings.

Strategy Executive

Warner Bros. Discovery

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My team and I, based in the US, get a lot of exciting updates from all over the world on international projects and IP - from these sessions.

Senior Executive

WME

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I have never gone into a Vitrina Private Briefing session and not come out with at least 3 business ideas.

CXO

Globo, Brazil

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Vitrina sessions give us so much hope. Your focus on telling stories about recent deals is always inspiring.

Independent Producer

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My team and I like the way Atul and Kunal debate a specific topic or strategy. It's educational and entertaining.

Owner

Production House

Questions

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Can't make it live?

Register anyway. You’ll get the replay and the report after the session.

Is it free?

Yes, the briefing is complimentary.

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