Franchise Fatigue vs. IP Dependency: What Studios Should Be Betting On Now

s franchise performance softens, where will the next generation of valuable IP come from? Join the briefing.

More than half of major studio slates in 2025 were built on existing IP. Yet several of the industry’s biggest franchises fell short of expectations, while limited series, mid-budget originals, and creator-led properties continued to gain momentum.

Studios are not abandoning IP. The challenge is deciding which IP can still grow, which formats are losing momentum, and where the next generation of franchises will come from.

This briefing examines how studios, streamers, and commissioners are rethinking development strategies as audience behavior, risk profiles, and content economics continue to evolve.

Why You Should Attend This Briefing

The Franchise Performance Check
What recent box office and audience trends reveal about the limits of franchise expansion.
The New IP Pipeline
Where studios are finding the next generation of adaptable and scalable IP.
Originals vs. Existing IP
How limited series, mid-budget films, and creator-led content are competing for investment.
Adaptation Opportunities
Why publishers, webtoons, podcasts, and digital creators are becoming important sources of new franchises.
Studio and Streamer Strategies
How buyers are balancing audience familiarity with the need for fresh storytelling.
Case Studies
Recent projects that highlight what is working and what is not.

Who is this for

This briefing is built for people who make or fund decisions about how content gets produced — not for general AI curiosity.

Producers & EPs

Looking to cut production costs and timelines without cutting corners on quality or buyer expectations.

Studio & Streamer Execs

Setting internal AI policy and want a clear-eyed view of what’s production-ready versus what’s still risky.

Post & VFX Vendors

Deciding where to invest in AI tooling to stay competitive on turnaround and price.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.