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Franchise Fatigue vs. IP Dependency: What Studios Should Be Betting On Now

Franchise IP
Webinar Date: 9th-10th July

Franchise Fatigue vs. IP Dependency: What Studios Should Be Betting On Now

s franchise performance softens, where will the next generation of valuable IP come from? Join the briefing.

Franchise IP

More than half of major studio slates in 2025 were built on existing IP. Yet several of the industry’s biggest franchises fell short of expectations, while limited series, mid-budget originals, and creator-led properties continued to gain momentum.

Studios are not abandoning IP. The challenge is deciding which IP can still grow, which formats are losing momentum, and where the next generation of franchises will come from.

This briefing examines how studios, streamers, and commissioners are rethinking development strategies as audience behavior, risk profiles, and content economics continue to evolve.

Why You Should Attend This Briefing

  • The Franchise Performance Check
    What recent box office and audience trends reveal about the limits of franchise expansion.

  • The New IP Pipeline
    Where studios are finding the next generation of adaptable and scalable IP.

  • Originals vs. Existing IP
    How limited series, mid-budget films, and creator-led content are competing for investment.

  • Adaptation Opportunities
    Why publishers, webtoons, podcasts, and digital creators are becoming important sources of new franchises.

  • Studio and Streamer Strategies
    How buyers are balancing audience familiarity with the need for fresh storytelling.

  • Case Studies
    Recent projects that highlight what is working and what is not.

CONFIRMED ATTENDEES FROM THESE COMPANIES

ABOUT THE SPEAKERS

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HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.

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EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

Vitrina Methodology

This intel is brought to you by Vitrina – the world’s most powerful and fastest intelligence system for the global Film & TV supply chain.

“We rely on Vitrina’s briefings for strategic planning across all our markets.”
— Executive Director, Global Content Strategy, Netflix

NON MEMBERS!

We have limited seats available for non-members.

Apply now to secure your spot
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Free Spots Are Limited for This Insider Briefing

Recording available to Vitrina Members only.