Since June 2023, a notable increase in new productions has been observed. Drama, Animation, Comedy, Documentary, Crime and Thriller, and Reality are some of the top genres. This wide range of genres shows that the industry seeks to appeal to the tastes of as broad an audience as possible.
Latest deals in Entertainment
I this article, we present global trends observed by tracking some of the latest deals in entertainment. We analyse trends in languages, genres, countries, and content production stages to give you a complete picture.
Since June 2023, a there has been a notable increase in new productions. Drama, Animation, Comedy, Documentary, Crime & Thriller, and Reality are some of the top genres. The diversity of genres show that the industry continues work towards appealing to the tastes of as broad an audience as possible.
Track these deals to uncover potential partners for projects in post- production, localisation, distribution, marketing and PR, and Packaging & Delivery. Click on the links in each section to discover more deals and subsequently, more opportunities.
Interestingly, recent global successes of theatrical releases appear to be affecting global productions as we’re seeing an increase in movie productions compared to TV series. Could this signify a paradigm shift in the entertainment industry?
Some of the top languages other than English have been French, Spanish, and Hindi.
Innovation, diversity, and adaptability remain essential success factors as we navigate the ever-changing entertainment landscape. The new developments that are influencing the industry are far more extensive than the recent trends we have presented here. To gain a complete understanding of the shifting trends in Entertainment, simply sign up for a Vitrina account.

























Who is this for
This briefing is built for people who make or fund decisions about how content gets produced — not for general AI curiosity.
Your hosts
Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT
Atul Phadnis
Founder & CEO, Vitrina A.I.
– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.


HOST
Kunal Barai
Strategic Growth & Solutions Leader, Vitrina
– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.
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