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Production Pulse: Assessing the Modest Growth in Global Film & TV Production in February 2025
After a sluggish start to the year, global film and television production saw a modest rebound in February 2025. While regional trends varied, Europe, the Middle East, and Africa (EMEA) led the recovery, fueled by heightened production activity in the UK, particularly around the London Screenings and related industry events. Asia-Pacific (APAC) also showed signs of stabilization, with a slight uptick in production volume, while the Americas remained largely steady.
- EMEA: Production activity surged, driven by enhanced tax incentives, increased local talent investments, and rising demand for Arabic content, particularly ahead of Ramadan.
- APAC: A 4% month-over-month increase marked a gradual recovery, signaling renewed financing and commissioning activity.
- The Americas: Production remained stable, with notable gains in Texas, where expanded film incentives are attracting more projects.
While growth remained measured, February 2025’s trends point to a cautiously optimistic outlook, shaped by economic conditions, policy shifts, and key industry events.
Welcome to the latest edition of Vitrina’s global tracking of Film and TV production trends, providing insights across Movies and Feature Films, TV series, Animations, Documentaries, Scripted, and Unscripted projects.
Before we dive into February 2025 metrics, let’s recap the key Film and TV production trends driving the industry over the last three years and two months.
The Global Monthly Film + TV Production Report is curated by Vitrina experts with insights from our network. The audio podcast was generated with Deep Dive and reviewed by our team.
Global Film & TV Production Snapshot: Last 38 Months
Source: Vitrina Daily Production Tracker. Production Volume are the total number of projects greenlit or financed or commissioned in that month.*October counts adjusted for late reports of greenlit, financed, or commissioned productions, resulting in minor upward changes.
As is evident from the monthly trends monitored by Vitrina globally for Film+TV Productions that were commissioned, greenlit or financed – the last 3 years have been turbulent and eventful – to say the least! A quick summarized view would be:
2022: A year of extremes—an early-year “revenge production financing” surge fueled by post-COVID recoveries, followed by a sharp market correction on Wall Street’s market-cap reset for entertainment companies, leading to widespread budget tightening.
2023: Marked by Hollywood strikes, which froze scripted productions in the US & UK, forcing many studios to pivot toward unscripted content and international markets to keep productions moving.
2024: A year of stabilization with no major peaks, but regional surprises—Japan, ANZ, Germany, and Brazil saw production spikes, while broadcasters continued scaling back commissioning amid shifting business models.
2025: The global film and television industry is still experiencing stress, and that’s the reason for Jan and Feb starting at modest levels. While the EMEA region is strengthening its position as a leading production center, supported by attractive incentives, the US market continues to remain sluggish. The Asia-Pacific (APAC) region has had hotspots of activity – over the last few months – with Australia, Japan, India – the markets to watch.
Insights on Production Transaction Volumes
February 25 vs. January 25
Methodology: Vitrina monitors projects worldwide across all stages of the content lifecycle—development, production, post-production, and release—on a daily basis. We track various transactions and deal activities related to content financing, commissioning, co-productions, green-lighting, as well as early stage (content development) and late stage (licensing). These transactions between production houses, distributors, streamers, and broadcasters enable us to gain valuable insights into industry trends, key players, buyer behavior, and the specializations of production companies. Our monthly Film+TV productions chart serves as a bellwether of production financing and industry health.
Below are the key highlights for February Film+TV Production Volumes:
- Global Production Trends: In February 2025, the global film and television production industry showed modest signs of recovery. Overall production volumes increased by 5% compared to January. This growth was primarily driven by an 18% increase in the EMEA region productions and a 5% rise in the APAC region. The Americas production volumes remained mostly flat with +2%.
- Genre and Language Trends: Among all productions that were financed, commissioned, greenlit – Drama remained the top genre, followed by Comedy. From a language perspective, English productions represented 50% of the February projects followed by Hindi & French Film+TV productions.
- Top Players Overall: Netflix, Prime Video & Channel 4 stood out this month as the Top Commissioners. They unveiled an ambitious slate of upcoming series, films highlighting its commitment to diverse and high-quality content.
- Within EMEA: Channel 4, BBC, and ITV increased their commissioning activities, signaling a commitment to new content development.
- Channel 4 announced measures to boost commissions from production companies in Northern Ireland, Scotland and Wales, including a £35 million ringfenced content spend.
- ITV unveiled a new slate at the London TV Screenings 2025, featuring a full season commission of ‘Bullseye’ set to air later this year on ITV1 and ITVX.
- Meanwhile, Netflix maintained stable production volumes, continuing its consistent output in the industry.
- Within APAC: The Asia-Pacific (APAC) region witnessed a significant increase in content commissioning activities. Netflix notably expanded its engagement in the region. Additionally, Indonesian streamer Vidio emerged as a prominent player, actively contributing to the vibrant content landscape.
- Within AMERICAS: The Americas’ film production activity saw companies like Netflix, Prime Video and CBS as the leading commissioners.
Stay ahead of the competition by tracking the latest production trends and market moves.
February 2025 Season Renewals: Shifting Dynamics Across Regions
Season renewals have long been a cornerstone for streamers and broadcasters, ensuring consistent viewer engagement and operational stability across production and post-production. They provide a strategic advantage by maintaining steady workflows and reducing the uncertainty associated with new content.
Regional Insights – February 2025:
- APAC: Commissioning activity saw a notable uptick from January, driven by platforms like Vidio, Netflix, and ABC, which played key roles in expanding the region’s content landscape.
- EMEA: Renewals rose by 15%, with broadcasters such as the BBC, ITV, and Channel 4 contributing significantly to the increase.
- Americas: Season renewals remained steady, with CBS, Netflix, and Discovery Channel among the leading commissioners.
Monitor season renewals and adjust your strategy with live insights.
Most Active Film Commissions in the Past 3 Months
Film commissions are playing an increasingly strategic role in the entertainment industry, attracting productions, nurturing local talent, and securing investments across filming, post-production, and animation. Their initiatives have driven economic growth, strengthened creative ecosystems, and fostered industry collaborations.
Amidst an industry downturn, many commissions—along with national entertainment bodies—have ramped up efforts to support employment, early-stage projects, and emerging creators. To stay competitive, governments have revamped tax incentives, introduced cash grants, and expanded cashback schemes while leveraging major trade events to position their markets as global production hubs.
Let’s explore the key film commissions that are making a significant impact on the industry today.
| Sr. No | Association/Industry Commission | Location |
| 1 | Doha Film Institute | Doha, Qatar |
| 2 | Filmförderungsanstalt | Berlin, Germany |
| 3 | Screen NSW | Sydney, Australia |
| 4 | CNC | Paris, France |
| 5 | Eurimages | Strasbourg, France |
| 6 | Center for Asian American Media | San Francisco, United States of America |
| 7 | Film i Väst | Trollhattan, Sweden |
| 8 | Polish Film Institute | Warsaw, Poland |
Based on Project Volume Transactions from December 2024- February 2025.
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🏆 Hero Spotlight:
Dealmakers of this Month: Selected from ITV
In this section, we spotlight the key executives driving the media supply chain—the production dealmakers. These industry leaders finance, greenlight, and commission projects, sparking new productions and creating opportunities across the entertainment ecosystem.
Vitrina tracks business leaders in IP & Development, Production, Acquisition and Distribution – commissioners, acquisition heads, production leads on a daily basis and monitors the kind of transactions, content and market they specialize in.
🏆 Deal-Makers of the Month: BBC
🔹Specializations: Jo Clinton-Davis, a seasoned factual content leader, spearheads ITV’s factual programming, curating a slate of critically acclaimed documentaries. With expertise in commissioning, greenlighting, co-productions, and licensing, she plays a pivotal role in shaping compelling narratives and securing key production deals.
🔹 Recent Project: ITV has announced a production deal with Candour Productions for The British Blood Scandal: Poisoned at School, an investigative documentary, shedding light on one of the UK’s most shocking medical scandals.
About Jo Clinton-Davis:
Jo Clinton-Davis is the Controller of Factual at ITV, overseeing a diverse slate of critically acclaimed factual programming. Her portfolio includes 56 & 63 Up, Crime & Punishment, Trevor McDonald’s Mafia, Joanna Lumley’s Silk Road, Kate Garraway: Finding Derek, Kevin MacDonald’s Story of Us, and Ellie Simmonds: Finding My Secret Family.
Prior to her role at ITV, Jo was the Head of Independent Commissioning at the BBC, where she commissioned MasterChef and Hairy Bikers. She has also directed and produced award-winning documentary series such as Making Babies and The Shop (about Selfridges), along with documentaries for 40 Minutes and Inside Story.
🔹 Specialization: Sue Murphy, a veteran in factual entertainment, leads ITV’s primetime programming across ITV, ITVX, and ITV2. With a sharp eye for audience engagement, she drives commissioning, development, and season renewals, ensuring fresh, high-impact storytelling through strategic production deals.
🔹 Recent Project: Sue Murphy has spearheaded key production deals, bringing impactful factual entertainment to ITV. She secured agreements with Candour Productions for The British Blood Scandal: Poisoned at School, Nine Lives Films for TIKTOK: Murder Gone Viral (Season 2), and Hungry Bear Media for Bradley Walsh & Son: Breaking Dad (Season 6). Additionally, she facilitated an international co-production deal with ARD, Plimsoll Productions, and ITV Studios for Extreme Planet Earth.
About Sue Murphy:
Sue Murphy is the Group Secretariat Manager at ITV, leading a team responsible for commissioning primetime programs across ITV, ITVX, and ITV2. Her portfolio includes popular shows such as Lee Mack’s The 1% Club. Prior to joining ITV, Sue had a significant tenure at Channel 4, where she contributed to the development of various factual entertainment programs. In her current role, Sue continues to drive innovative and compelling factual content, exemplified by recent projects like The British Blood Scandal: Poisoned at School.
🎬 Vitrina’s 2024 Roundup & 2025 Predictions Report is Here! 🚀
Stay ahead of the entertainment industry with Vitrina’s ultimate guide to Film & TV production financing trends, strategies, and 2025 forecasts! This in-depth report is packed with insights to help you navigate the evolving landscape.
🔹 State of the Industry – Explore global production trends (2022–2024), from the impact of the Hollywood strikes to the rise of streaming dominance.
🔹 2025 Major Media Group Predictions – Get exclusive forecasts on Netflix, Disney, Amazon, Warner Bros. Discovery, Sony Pictures, and more.
🔹 Key Market Analysis – Dive into production trends in Japan, Germany, LATAM, and other high-growth regions.
🔹 Exclusive Case Study – A deep dive into Sony’s IP licensing strategy, covering acquisitions across their 72 production houses.
🔹 Major Deals & Future Projects – Track A-list partnership talent arrangements with top studios like Sony, WBD, Disney, and Amazon.
📄 Report Details: 100+ pages | Format: PDF
📥 Get Your Copy Today!
📧 Contact Jacqueline Hart (jacqueline.hart@vitrina.ai) for details.
⭐ Premium Vitrina members receive it as part of their membership!
📢 Don’t miss this must-have industry resource!
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