Vitrina Case Study

How Vitrina Users from Companies like GoogleTV sharpen their strategic decision-making on global expansion in entertainment

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Google tv- global expansion in entertainment

Global companies such as GoogleTV, constantly have to deepen their global entertainment supply chain footprint for strategic decision making and global expansion in entertainment. Their objective is to discover emerging distribution companies, gain insights into upcoming productions, understand the ecosystem’s health, and harness technological advancements affecting the supply chain. At times, these business objectives also include expanding partnerships, markets, and segments globally. Below is a case study from our observations on how Vitrina’s platform was used to address some of these strategic business challenges.

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Challenges

For these global corporates, navigating the entertainment supply chain’s intricacies posed several significant challenges:

  • Finding New Distribution Partners: Traditional methods of accessing innovative distribution companies often fell short, yielding no new results.
  • Keeping Up with Productions: A lack of systematic approach to discovering upcoming productions impaired strategic planning capabilities.
  • Understanding Industry Movements: A heavy reliance on industry conversations for insights often needs more depth and breadth for informed strategic decisions.
  • Technology Integration Troubles: Challenges in effectively integrating and identifying partners for technological solutions, such as AI-enabled post-production and localization, were prevalent.
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Solution

Vitrina introduced a suite of AI-powered solutions, custom-tailored to tackle the specific challenges faced by companies like GoogleTV. Here’s how these challenges were addressed:

1. Strategic Insights and Market Intelligence

Quarterly reports provided detailed insights into global trends, licensing dynamics, and the influence of key players, including production downturns and strategic recommendations for adaptation.

2. Advanced Tech and Innovation Guidance

Insight into the industry’s advanced tech solutions was offered, assisting in finding suitable AI-enabled post-production and localization technologies and partners.

3. Production Insights

A specially curated database with early alerts on upcoming productions, detailing genres, regions, and languages, enabled proactive identification and engagement with relevant production entities.

4. Ecosystem Health Analytics

Advanced analytics provided a comprehensive understanding of the entertainment industry’s health, covering market trends, the financial stability of key players, and innovation metrics, facilitating informed partnership and collaboration decisions.

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Results

Through strategic collaboration with Vitrina and the application of its bespoke solutions, these global companies achieved:

  • Enhanced Strategic Positioning: By incorporating Vitrina’s insights into their strategic planning, these corporates strengthened their ecosystem, ensuring resilience and prosperity amidst industry disruptions.
  • Expanded Market Presence: They successfully identified and partnered with new distribution companies and production entities, enhancing their global influence in the entertainment supply chain.
  • Increased Innovation: The introduction of advanced technologies and insights into new market dynamics spurred innovation across their platforms, introducing novel solutions in content distribution and audience engagement.
  • Empowered Ecosystem Presence: Efforts to bolster their ecosystem’s presence in competitive sectors were realized. Vitrina’s analysis highlighted strategies to leverage their strengths, potentially transforming their role within the entertainment landscape.

Impact

The insights and data provided by Vitrina powered the strategic decision-making processes of these global leaders, establishing a new benchmark for the media and entertainment industry’s future. This strategic partnership illustrates the critical role of analytics and foresight in navigating the dynamic entertainment landscape, leading to successful partnerships and collaborations.

Such strategic insights enable companies to identify the right partners, drive technological innovation, and widen their market footprint.

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