Global companies such as GoogleTV, constantly have to deepen their global entertainment supply chain footprint for strategic decision making and global expansion in entertainment. Their objective is to discover emerging distribution companies, gain insights into upcoming productions, understand the ecosystem’s health, and harness technological advancements affecting the supply chain. At times, these business objectives also include expanding partnerships, markets, and segments globally. Below is a case study from our observations on how Vitrina’s platform was used to address some of these strategic business challenges.
Challenges
For these global corporates, navigating the entertainment supply chain’s intricacies posed several significant challenges:
- Finding New Distribution Partners: Traditional methods of accessing innovative distribution companies often fell short, yielding no new results.
- Keeping Up with Productions: A lack of systematic approach to discovering upcoming productions impaired strategic planning capabilities.
- Understanding Industry Movements: A heavy reliance on industry conversations for insights often needs more depth and breadth for informed strategic decisions.
- Technology Integration Troubles: Challenges in effectively integrating and identifying partners for technological solutions, such as AI-enabled post-production and localization, were prevalent.

Solution
Vitrina introduced a suite of AI-powered solutions, custom-tailored to tackle the specific challenges faced by companies like GoogleTV. Here’s how these challenges were addressed:
Quarterly reports provided detailed insights into global trends, licensing dynamics, and the influence of key players, including production downturns and strategic recommendations for adaptation.
Insight into the industry’s advanced tech solutions was offered, assisting in finding suitable AI-enabled post-production and localization technologies and partners.
A specially curated database with early alerts on upcoming productions, detailing genres, regions, and languages, enabled proactive identification and engagement with relevant production entities.
Advanced analytics provided a comprehensive understanding of the entertainment industry’s health, covering market trends, the financial stability of key players, and innovation metrics, facilitating informed partnership and collaboration decisions.

Results
Through strategic collaboration with Vitrina and the application of its bespoke solutions, these global companies achieved:
- Enhanced Strategic Positioning: By incorporating Vitrina’s insights into their strategic planning, these corporates strengthened their ecosystem, ensuring resilience and prosperity amidst industry disruptions.
- Expanded Market Presence: They successfully identified and partnered with new distribution companies and production entities, enhancing their global influence in the entertainment supply chain.
- Increased Innovation: The introduction of advanced technologies and insights into new market dynamics spurred innovation across their platforms, introducing novel solutions in content distribution and audience engagement.
- Empowered Ecosystem Presence: Efforts to bolster their ecosystem’s presence in competitive sectors were realized. Vitrina’s analysis highlighted strategies to leverage their strengths, potentially transforming their role within the entertainment landscape.
Impact
The insights and data provided by Vitrina powered the strategic decision-making processes of these global leaders, establishing a new benchmark for the media and entertainment industry’s future. This strategic partnership illustrates the critical role of analytics and foresight in navigating the dynamic entertainment landscape, leading to successful partnerships and collaborations.
Such strategic insights enable companies to identify the right partners, drive technological innovation, and widen their market footprint.
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FAQs
Vitrina follows a double opt-in protocol for buyers and sellers to connect on our platform. We do not provide buyers with direct contact information for vendors. Instead, buyers create a Request-For-Information (RFI) document outlining their requirements and reason for contact. Anonymized RFI is then shared with qualifying sellers in the Vitrina network who meet the criteria. Interested sellers can apply for the opportunity, and both parties are introduced to each other with mutual consent. This process ensures a secure and transparent connection between buyers and sellers on Vitrina.
The Vendor Reputation Rating on Vitrina is a comprehensive metric that incorporates various factors critical to buyers’ assessments of vendors, service providers, and suppliers. This rating is used by buyers to evaluate vendors’ qualifications and capabilities in the M&E supply chain.
Vitrina’s Reputation Rating system provides buyers with valuable insights into vendors’ size, parentage, past work, quality of projects/clients, recency, specializations, strengths, and other factors that may affect the vendor’s suitability for the buyer’s project.
Yes, Vitrina can assist you in finding and shortlisting the ideal partners for your project. Our Partner-Finder team is experienced in running vendor recruitment and screening mandates that are specific to your needs. We can help you find the best vendors for your business by identifying niche and specialist companies in new markets.
We stay up-to-date with the latest developments in the M&E supply chain, allowing us to continually identify and qualify the most innovative vendors. Additionally, our extensive network of storefront owners updates their latest projects, capabilities, and certifications on our platform. These sellers are highly engaged and active on our platform, allowing us to connect buyers with vendors who are best suited to meet their requirements.
By working with Vitrina, you can access the latest solutions and expertise in Animation, Localization, VFX, Stages, Virtual Production, and gaming engines. Contact us today to learn more about how Vitrina can help you find the right vendors and partners for your business.
Vitrina is a private and exclusive business network designed for dealmakers in the Media and Entertainment (M&E) industry. Members are carefully screened to ensure they meet the network’s high standards for professionalism and integrity, and the platform is not open to the public or to search engines. This ensures that all information shared is kept confidential and private.
Vitrina takes the privacy and confidentiality of its members very seriously and provides a secure platform for members to share valuable information and insights with a select group of vetted and verified buyers and sellers.
A comprehensive approach is required when evaluating content service partners for your production requirements . Vitrina offers a powerful tool for due diligence, strategic fit assessment, cross-vendor comparisons, and cost-benefit analysis.
The platform’s advanced filters, take into account factors such as company type, specialization, size, deals, location, past projects, awards and accreditations to allow users to assess potential partners’ past performance and success potential for your specific need. Vitrina’s daily updated intelligence provides up-to-date and accurate information about target companies, enabling customers to identify service providers with the right skill set either within their local and regional ecosystems as well as beyond national borders .