Companies 
Content
Global Production Financing Webinar 
LeaderSpeak Podcast 
Supply Chain News 
Latest Projects
Global Trends
About Projects Tracker
About Vitrina
Our Story
Our Solutions 🔥
Case Studies
Our Profile
Introduction
The television landscape is evolving and even an established organization like SBT Brazil, a leader in both Portuguese broadcasting and streaming needed to adapt. SBT faced competition from global giants so it decided to diversify its content offerings. SBT wanted to acquire top-tier international content to engage its audiences with fresh and interesting stories from around the globe.
Curious how Vitrina can help you? Try it out today!
Trusted by global entertainment leaders to grow business, acquire high-demand content, promote projects and services, and track every Film + TV production worldwide
Challenges
Adding international content presented several challenges for SBT Brazil:
Finding the right type of content
Doing the research and discovering the right international shows and movies is not easy. They needed to find titles, genres, and languages that would truly click with their diverse audience.
Sourcing the desired content
SBT had to navigate through a thick network of distributors, sales agents, and regional companies that had their own rules and procedures. Buying content from new countries like South Korea, Turkey, Japan, and Brazil can be difficult if you haven’t explored those markets before.
Acquiring the rights
Securing the rights to broadcast these shows in Brazil proved to be difficult for SBT. They had to ensure the availability of rights for specific territories, which often involved long and complex negotiations and unforeseen problems.
Solution
Seeking to revitalize their content library, SBT Brazil turned to Vitrina’s team of experts. We deployed a suite of AI-powered solutions, tailored to address SBT’s specific challenges. Here’s how we tackled SBT Brazil’s unique challenges:
Strategic Insights
Vitrina’s experts analyzed leading platforms like Netflix and Prime Video, identifying high-performing languages and genres to guide SBT’s content selection.
Content Curation Expertise
Vitrina’s “Wisdom of Content Curators” feature provided crucial audience demand signals for popular titles, ensuring SBT acquired content that would resonate with viewers.
Effortless Distributor Discovery
Vitrina’s extensive distributor catalogs and AI-powered ranking system streamlined finding the right partners for SBT, eliminating manual searches and ensuring access to the best local content.
Streamlined Rights Acquisition
Vitrina’s Avails Intel offered critical insights into content transactions and availability, saving time, and resources, and simplifying the complex rights acquisition process.
Results
With Vitrina’s custom solutions, SBT Brazil successfully:
- Licensed sought-after titles across priority languages
- Partnered with top distributors
- Streamlined the process, matching licensing needs with available rights
- Delivered fresh content to audiences with speed, efficiency, and precision
Impact
Vitrina’s partnership with SBT Brazil set a new industry benchmark for acquiring international content. The results were transformative:
- Enhanced Content Library: A richer, more diverse content library significantly increased viewer engagement and satisfaction.
- Competitive Edge: The ability to adapt to market demands positions SBT Brazil as a strong global competitor.
- Operational Efficiency: The streamlined process led to time and cost savings, allowing SBT to focus on delivering exceptional content.
The Vitrina Advantage
With Vitrina, you can eliminate the need for expensive travel, cumbersome Excel sheets, bulky content brochures, and exhaustive long-distance calls.
Our platform makes finding international content easy and fast similar to an online shopping experience. You can search our vast libraries by genre, language, and more! We connect you directly with distributors, so you can acquire exactly what you need. The platform also shows you which content is popular and available in different countries to help you make informed decisions.
Elevate your content acquisition strategy with Vitrina. Share your content requirements.
Frequently Asked Questions
Start by selecting the right book and securing the adaptation rights. Vitrina can help with both.
Vitrina offers resources, expert consultations, and industry connections to guide you through the adaptation process.
Challenges include condensing the story, staying true to the book, and handling fan expectations. Vitrina helps filmmakers navigate these challenges.
Effective marketing strategies include leveraging the book’s fanbase, timing the release with book events, and highlighting new content. Vitrina provides tools and strategies to maximize your film’s reach.
While many books can be adapted, not all are suited for a film format. Vitrina can help you evaluate a book’s potential for adaptation.
Ready to bring a beloved book to the big screen? Join the Vitrina Business Network today and access exclusive resources, expert advice, and a community of filmmakers dedicated to creating successful book adaptations. Start your journey with Vitrina and transform literary masterpieces into cinematic experiences!
São Paulo, Brazil
