Vitrina Case Study

How Amagi Corporation is Transforming Outreach in Entertainment with Vitrina?

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New York, NY and Silicon Valley, CA – 13th January 2025 –Vitrina AI, a Silicon Valley-based tech and AI company, is thrilled to announce its collaboration with Amagi Corporation, a global leader in cloud-based broadcast and streaming technology. This partnership harnesses Vitrina AI’s advanced mapping technology and real-time media supply chain intelligence to transform Amagi’s outreach, enhancing lead qualification, prospect discovery, and CRM integration to drive global growth opportunities.

About Amagi Corporation

Amagi is a global leader in cloud-based broadcast and streaming technology. It provides cutting-edge solutions for content creation, distribution, and monetization to broadcasters, content creators, and streaming platforms worldwide.

To stay ahead in a highly competitive market, Amagi needed to find new companies to prospect, qualify incoming leads, and engage decision-makers efficiently. The company also wanted seamless integration with its HubSpot CRM to streamline its outreach efforts.

Challenges Amagi Faced

 

  1. Finding New Prospects:Amagi needed visibility into the global Media & Entertainment (M&E) supply chain, including prodcos, streamers, distributors and broadcasters. Identifying all relevant companies to target in untapped regions was a key challenge.
  2. Qualifying Incoming Leads:With a surge in inquiries, Amagi lacked a reliable system to quickly determine lead relevance and business fit based on company size, reputation, and activity.
  3. Contacting Decision-Makers:
    Reaching the right executives and decision-makers at target companies often required extensive manual effort, leading to delays and inefficiencies.
  4. CRM Integration:
    Amagi relied on HubSpot for managing its sales pipeline and needed a solution that could seamlessly integrate data on companies, contacts, and market signals into their CRM.

Leader Quotes 54

How Vitrina Helped Amagi?

1. Expanded Prospect Universe

Vitrina provided Amagi access to a comprehensive database of 130,000+ companies, segmented by size, reputation, and business type. Key highlights included:

  • 10,000 Distributors, helping Amagi tap into companies who need cloud-based solutions for distribution and monetization.
  • 8,000 Streamers and Broadcasters, enabling targeted outreach to potential partners across the globe.
  • International business expansion, including emerging markets in APAC, EMEA, and LATAM
    Amagi used Vitrina to identify new opportunities in untapped regions, expanding its sales pipeline significantly.

2. Lead Qualification Made Easy

With Vitrina’s detailed company profiling, Amagi was able to quickly qualify incoming leads based on:

  • Company size and reputation.
  • Business activity signals, such as recent deals, quarterly performance, and mergers.
  • Project involvement, allowing Amagi to target companies working on specific types of content (e.g., streaming originals).
    This allowed Amagi’s sales team to focus on high-value leads, saving time and improving conversion rates.

3. Outreaching to the Right Decision-makersΒ 

Vitrina’s updated personnel profiles helped Amagi connect directly with the right decision-makers at target companies, including:

  • CTOs, Heads of Engineering, and VP-level executives in charge of technology decisions.
  • Verified contact details for faster outreach.
  • Mapping personnel to specific projects, ensuring highly targeted conversations.

4. HubSpot Integration for Seamless Workflows

Vitrina’s HubSpot app integration ensured that all company and contact data was seamlessly synced into Amagi’s CRM:

  • Automatic lead qualification with company size, location, group company, company type, specializations etc inside Amagi’s HubSpot.
  • Real-time Reputation Scores for companies to understand the lead priority.
  • Streamlined workflows including lead allocation within the team, allowing the sales team to focus on closing deals rather than manual data entry.

Leader Quotes 55

Results Achieved by Amagi

  1. Expanded Target MarketAmagi added hundreds of new companies to its pipeline, focusing on streamers, broadcasters, and studios that align with its cloud-based technology solutions.
  2. Increased Efficiency in Lead Qualification
    Amagi reduced lead qualification time, allowing the sales team to focus on high-priority prospects.
  3. Improved Outreach EffectivenessWith access to verified decision-maker contacts, Amagi increased response rates, leading to more productive sales conversations.Β Β 
  4. Streamlined Sales Workflows
    Vitrina’s integration with HubSpot eliminated manual processes, saving the sales team hours every week and improving pipeline visibility.

Leader Quotes 56

Conclusion

Amagi Corporation leveraged Vitrina’s Global Film+TV Project Tracker to transform its sales and marketing outreach. By tapping into a vast universe of M&E companies, qualifying leads faster, and connecting directly with decision-makers, Amagi has strengthened its position as a leader in broadcast and streaming technology solutions.

βœ… Find business. Find projects. Find partners.
βœ… Streamline your outreach with Vitrina.

About Vitrina AI

Vitrina AI is a Silicon Valley-based tech and AI company specializing in providing advanced business intelligence and market insights for the global video ecosystem. With a focus on the global entertainment supply-chain, Vitrina AI helps companies navigate complex markets, identify strategic partners, and drive business growth through AI-driven solutions.

For media inquiries, please contact:

Ankita Mehra

Marketing Head

ankita.mehra@vitrina.ai

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