New York, NY and Silicon Valley, CA β 13th January 2025 βVitrina AI, a Silicon Valley-based tech and AI company, is thrilled to announce its collaboration with Amagi Corporation, a global leader in cloud-based broadcast and streaming technology. This partnership harnesses Vitrina AIβs advanced mapping technology and real-time media supply chain intelligence to transform Amagiβs outreach, enhancing lead qualification, prospect discovery, and CRM integration to drive global growth opportunities.
About Amagi Corporation
Amagi is a global leader in cloud-based broadcast and streaming technology. It provides cutting-edge solutions for content creation, distribution, and monetization to broadcasters, content creators, and streaming platforms worldwide.
To stay ahead in a highly competitive market, Amagi needed to find new companies to prospect, qualify incoming leads, and engage decision-makers efficiently. The company also wanted seamless integration with its HubSpot CRM to streamline its outreach efforts.
Challenges Amagi Faced
- Finding New Prospects:Amagi needed visibility into the global Media & Entertainment (M&E) supply chain, including prodcos, streamers, distributors and broadcasters. Identifying all relevant companies to target in untapped regions was a key challenge.
- Qualifying Incoming Leads:With a surge in inquiries, Amagi lacked a reliable system to quickly determine lead relevance and business fit based on company size, reputation, and activity.
- Contacting Decision-Makers:
Reaching the right executives and decision-makers at target companies often required extensive manual effort, leading to delays and inefficiencies. - CRM Integration:
Amagi relied on HubSpot for managing its sales pipeline and needed a solution that could seamlessly integrate data on companies, contacts, and market signals into their CRM.
How Vitrina Helped Amagi?
1. Expanded Prospect Universe
Vitrina provided Amagi access to a comprehensive database of 130,000+ companies, segmented by size, reputation, and business type. Key highlights included:
- 10,000 Distributors, helping Amagi tap into companies who need cloud-based solutions for distribution and monetization.
- 8,000 Streamers and Broadcasters, enabling targeted outreach to potential partners across the globe.
- International business expansion, including emerging markets in APAC, EMEA, and LATAM
Amagi used Vitrina to identify new opportunities in untapped regions, expanding its sales pipeline significantly.
2. Lead Qualification Made Easy
With Vitrinaβs detailed company profiling, Amagi was able to quickly qualify incoming leads based on:
- Company size and reputation.
- Business activity signals, such as recent deals, quarterly performance, and mergers.
- Project involvement, allowing Amagi to target companies working on specific types of content (e.g., streaming originals).
This allowed Amagiβs sales team to focus on high-value leads, saving time and improving conversion rates.
3. Outreaching to the Right Decision-makersΒ
Vitrinaβs updated personnel profiles helped Amagi connect directly with the right decision-makers at target companies, including:
- CTOs, Heads of Engineering, and VP-level executives in charge of technology decisions.
- Verified contact details for faster outreach.
- Mapping personnel to specific projects, ensuring highly targeted conversations.
4. HubSpot Integration for Seamless Workflows
Vitrinaβs HubSpot app integration ensured that all company and contact data was seamlessly synced into Amagiβs CRM:
- Automatic lead qualification with company size, location, group company, company type, specializations etc inside Amagiβs HubSpot.
- Real-time Reputation Scores for companies to understand the lead priority.
- Streamlined workflows including lead allocation within the team, allowing the sales team to focus on closing deals rather than manual data entry.
Results Achieved by Amagi
- Expanded Target MarketAmagi added hundreds of new companies to its pipeline, focusing on streamers, broadcasters, and studios that align with its cloud-based technology solutions.
- Increased Efficiency in Lead Qualification
Amagi reduced lead qualification time, allowing the sales team to focus on high-priority prospects. - Improved Outreach EffectivenessWith access to verified decision-maker contacts, Amagi increased response rates, leading to more productive sales conversations.Β Β
- Streamlined Sales Workflows
Vitrinaβs integration with HubSpot eliminated manual processes, saving the sales team hours every week and improving pipeline visibility.
Conclusion
Amagi Corporation leveraged Vitrinaβs Global Film+TV Project Tracker to transform its sales and marketing outreach. By tapping into a vast universe of M&E companies, qualifying leads faster, and connecting directly with decision-makers, Amagi has strengthened its position as a leader in broadcast and streaming technology solutions.
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Find business. Find projects. Find partners.
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Streamline your outreach with Vitrina.
About Vitrina AI
Vitrina AI is a Silicon Valley-based tech and AI company specializing in providing advanced business intelligence and market insights for the global video ecosystem. With a focus on the global entertainment supply-chain, Vitrina AI helps companies navigate complex markets, identify strategic partners, and drive business growth through AI-driven solutions.
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FAQs
Vitrina follows a double opt-in protocol for buyers and sellers to connect on our platform. We do not provide buyers with direct contact information for vendors. Instead, buyers create a Request-For-Information (RFI) document outlining their requirements and reason for contact. Anonymized RFI is then shared with qualifying sellers in the Vitrina network who meet the criteria. Interested sellers can apply for the opportunity, and both parties are introduced to each other with mutual consent. This process ensures a secure and transparent connection between buyers and sellers on Vitrina.
The Vendor Reputation Rating on Vitrina is a comprehensive metric that incorporates various factors critical to buyers’ assessments of vendors, service providers, and suppliers. This rating is used by buyers to evaluate vendors’ qualifications and capabilities in the M&E supply chain.
Vitrina’s Reputation Rating system provides buyers with valuable insights into vendors’ size, parentage, past work, quality of projects/clients, recency, specializations, strengths, and other factors that may affect the vendor’s suitability for the buyer’s project.
Yes, Vitrina can assist you in finding and shortlisting the ideal partners for your project. Our Partner-Finder team is experienced in running vendor recruitment and screening mandates that are specific to your needs. We can help you find the best vendors for your business by identifying niche and specialist companies in new markets.
We stay up-to-date with the latest developments in the M&E supply chain, allowing us to continually identify and qualify the most innovative vendors. Additionally, our extensive network of storefront owners updates their latest projects, capabilities, and certifications on our platform. These sellers are highly engaged and active on our platform, allowing us to connect buyers with vendors who are best suited to meet their requirements.
By working with Vitrina, you can access the latest solutions and expertise in Animation, Localization, VFX, Stages, Virtual Production, and gaming engines. Contact us today to learn more about how Vitrina can help you find the right vendors and partners for your business.
Vitrina is a private and exclusive business network designed for dealmakers in the Media and Entertainment (M&E) industry. Members are carefully screened to ensure they meet the network’s high standards for professionalism and integrity, and the platform is not open to the public or to search engines. This ensures that all information shared is kept confidential and private.
Vitrina takes the privacy and confidentiality of its members very seriously and provides a secure platform for members to share valuable information and insights with a select group of vetted and verified buyers and sellers.
A comprehensive approach is required when evaluating content service partners for your production requirements . Vitrina offers a powerful tool for due diligence, strategic fit assessment, cross-vendor comparisons, and cost-benefit analysis.
The platform’s advanced filters, take into account factors such as company type, specialization, size, deals, location, past projects, awards and accreditations to allow users to assess potential partners’ past performance and success potential for your specific need. Vitrina’s daily updated intelligence provides up-to-date and accurate information about target companies, enabling customers to identify service providers with the right skill set either within their local and regional ecosystems as well as beyond national borders .