Vitrina Case Study, Uncategorized

Globo Partners with Vitrina AI to Drive Innovation and International Growth

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São Paulo, Brazil, and San Francisco Bay Area, August 5, 2024 – Globo, a global leader in media and entertainment, today announced a strategic partnership with Silicon Valley-based technology and AI company, Vitrina AI. This partnership aims to harness the power of artificial intelligence to drive productivity, business growth, and international partnerships across the entertainment supply chain.

Angela Colla, Globo’s Director of International Business, expressed her enthusiasm about the collaboration: “We are thrilled to partner with Vitrina AI, a pioneer in leveraging AI for business solutions. This collaboration is part of our broader initiative to integrate cutting-edge technologies into our operations, enhancing our productivity and expanding our global reach.”

Advancing AI in Media and Entertainment

The partnership between Globo and Vitrina AI marks a significant step forward in the application of AI within the media and entertainment industry. Vitrina AI’s advanced technologies will be integrated into Globo’s existing systems to streamline operations, optimize content discovery, and enhance the efficiency of international partnerships.

Vitrina AI’s comprehensive platform, which includes the Vitrina Business Network (VBN), offers a dynamic and continuously updated database of over 72,000 verified professionals across 100 countries. This will enable Globo to access a vast network of specialists in pre-production, content financing, production houses, post services, localization, distribution, streaming, and broadcasting.

By leveraging Vitrina AI’s robust capabilities, Globo aims to facilitate international collaborations and co-productions while accessing daily updated profiles, deals, and market trends to stay ahead in the competitive landscape.

Atul Phadnis, CEO of Vitrina AI, highlighted the significance of Globo’s strategic vision:

Globo’s progressive and rapid integration of AI in their global expansion is truly inspiring. From partner discovery to profiling and market sizing, AI has dramatically and positively impacted a wide range of business intelligence and decision-making processes.

Angela Colla emphasized the importance of this partnership in Globo’s strategic vision:

Integrating Vitrina AI’s innovative solutions will not only enhance our operational efficiency but also open up new opportunities for international growth. This collaboration aligns with our commitment to leveraging technology to drive business success and deliver exceptional content to our audiences worldwide.

 

About Globo

Globo is one of the world’s leading media companies, producing and distributing content across multiple platforms, including television, film, and digital media. With a strong presence in Brazil and an expanding international footprint, Globo is committed to delivering high-quality entertainment and information to diverse audiences.

About Vitrina AI

Vitrina AI is a Silicon Valley-based technology company specializing in artificial intelligence solutions for the media and entertainment industry. Its flagship product, the Vitrina Business Network (VBN), is a global community of over 72,000 verified professionals, providing dynamic updates and expansive coverage of specialist services in the entertainment supply chain. Vitrina AI also offers the Film+TV Daily Project Tracker, which tracks film and TV projects worldwide, providing valuable insights into development, production, and post-production stages.

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