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In the competitive landscape of streaming and broadcast, sourcing the right international content is crucial for staying ahead. Globo TV Network faced the challenge of diversifying its content portfolio to compete with giants like Netflix and Amazon Prime in Brazil. This case study delves into how Vitrina’s comprehensive marketplace and AI-driven insights empowered Globo’s acquisition strategy.
Content Acquisition Challenges faced by Globo
Globo’s acquisition team was tasked with sourcing international content to enrich their offerings but faced several obstacles:
- Limited access to a wide range of international content, including niche genres like Turkish dramas and Japanese anime
- The inefficiency of traditional content sourcing methods, which were time-consuming and often required expensive international travel
- Lack of detailed market intelligence on what content competitors were acquiring and what was trending globally.
Solutions provided by Vitrina
Vitrina provided a multi-faceted solution to streamline Globo’s content acquisition process:
- Offering a curated list of international content and top distributors, tailored to Globo’s specific needs and preferences.
- Facilitating connections with distributors, thus simplifying the buyer journey and expanding Globo’s international content portfolio.
- Leveraging the Vitrina HelpDesk feature to provide personalized assistance, supplying Globo with a refined list of distributors and content to consider.
Results
The partnership with Vitrina enabled Globo to significantly enhance its content acquisition process, securing a diverse range of international content efficiently and effectively.
Impact
The strategic use of Vitrina’s services yielded profound benefits for Globo, including:
- Time and effort savings by avoiding traditional, labor-intensive sourcing methods
- Access to a broader array of international content, enabling Globo to compete more effectively with major streaming platforms
- Improved decision-making through access to curated market intelligence and trends
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FAQs
Vitrina follows a double opt-in protocol for buyers and sellers to connect on our platform. We do not provide buyers with direct contact information for vendors. Instead, buyers create a Request-For-Information (RFI) document outlining their requirements and reason for contact. Anonymized RFI is then shared with qualifying sellers in the Vitrina network who meet the criteria. Interested sellers can apply for the opportunity, and both parties are introduced to each other with mutual consent. This process ensures a secure and transparent connection between buyers and sellers on Vitrina.
The Vendor Reputation Rating on Vitrina is a comprehensive metric that incorporates various factors critical to buyers’ assessments of vendors, service providers, and suppliers. This rating is used by buyers to evaluate vendors’ qualifications and capabilities in the M&E supply chain.
Vitrina’s Reputation Rating system provides buyers with valuable insights into vendors’ size, parentage, past work, quality of projects/clients, recency, specializations, strengths, and other factors that may affect the vendor’s suitability for the buyer’s project.
Yes, Vitrina can assist you in finding and shortlisting the ideal partners for your project. Our Partner-Finder team is experienced in running vendor recruitment and screening mandates that are specific to your needs. We can help you find the best vendors for your business by identifying niche and specialist companies in new markets.
We stay up-to-date with the latest developments in the M&E supply chain, allowing us to continually identify and qualify the most innovative vendors. Additionally, our extensive network of storefront owners updates their latest projects, capabilities, and certifications on our platform. These sellers are highly engaged and active on our platform, allowing us to connect buyers with vendors who are best suited to meet their requirements.
By working with Vitrina, you can access the latest solutions and expertise in Animation, Localization, VFX, Stages, Virtual Production, and gaming engines. Contact us today to learn more about how Vitrina can help you find the right vendors and partners for your business.
Vitrina is a private and exclusive business network designed for dealmakers in the Media and Entertainment (M&E) industry. Members are carefully screened to ensure they meet the network’s high standards for professionalism and integrity, and the platform is not open to the public or to search engines. This ensures that all information shared is kept confidential and private.
Vitrina takes the privacy and confidentiality of its members very seriously and provides a secure platform for members to share valuable information and insights with a select group of vetted and verified buyers and sellers.
A comprehensive approach is required when evaluating content service partners for your production requirements . Vitrina offers a powerful tool for due diligence, strategic fit assessment, cross-vendor comparisons, and cost-benefit analysis.
The platform’s advanced filters, take into account factors such as company type, specialization, size, deals, location, past projects, awards and accreditations to allow users to assess potential partners’ past performance and success potential for your specific need. Vitrina’s daily updated intelligence provides up-to-date and accurate information about target companies, enabling customers to identify service providers with the right skill set either within their local and regional ecosystems as well as beyond national borders .
