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[California, USA 25 January 2024]
Every edition, we bring you trends on content demand trends within our industry. Vitrina tracks transactions across IP-Development, Production, Distribution, Acquisition and Collaborations from 60+ markets. This gives us the best global scan and understanding of what contents hot and what’s not.
In this edition, besides our usual fare of latest Production Financing, Distribution and Acquisition trends, we have an additional attraction – Content from India!
Recently India has incentivised filming in India even further. The government now provides 40% tax-credit, up from the earlier 30% announced last year. The maximum reimbursement limit has also been increased nearly 10 times from 300,000 USD to $3.5M USD. Additionally, one could also get a 5% bonus tax credit for substantial Indian content.
Investing in India’s entertainment and media industry presents an enticing prospect for global investors. The nation’s extensive and diverse audience, coupled with a rapidly evolving tech landscape and the surge in popularity of streaming services, promises significant returns. However, navigating this market demands a nuanced understanding of both its opportunities and challenges. Staying attuned to the latest trends and adopting strategic approaches like content localization and partnerships are crucial for success. As India maintains its global leadership in entertainment production and consumption, there’s substantial scope for foreign direct investment and business expansion. The fusion of India’s cultural richness with digital advancements creates a distinctive and promising environment, offering investors a chance to thrive and contribute to the global diversification of the industry.
India Special
Founded in 1958, AP International is a pioneer in South Indian film entertainment. One of the oldest film studios in southern India, AP International Group has been involved in film financing, acquisition, distribution, and handling of over 1000 films since its inception. It has evolved into a major player in Tamil and Malayalam film acquisition, co-production, and distribution across theatres, TV, and streaming formats. Streaming platforms such as Netflix and Prime Video consistently engage in title acquisitions from AP International group. Strategic alliances with key partners like AP International prove instrumental for international entities seeking to penetrate the vast, untapped potential of the expansive Indian audience landscape.
Acquisition teams, aiming to secure licensing rights for titles from India gain insights and strategic support from Avails Helpdesk at Vitrina. Our professional team can assist you in securing rights for your markets.
India Special
Similar tax-credits in India are also extended to Animation, Postproduction and Visual Effects services and for Official Coproductions with foreign countries.
But with so many production houses and post-production service providers in India, finding the right partners can be a headache. Using Vitrina, you can easily find reputed partner vendors without having to leave your desk and start talking about potential collaborations. Reach out to Vitrina’s Vendor Helpdesk for support. We’re happy to help you shortlist the right companies and make the necessary connections.
Take a look at Friday Filmworks, for example. One glance at the production studio’s catalog reveals established partnerships with big players like Netflix, Amazon Prime Video, Discovery+, and Disney+ Hotstar. The studio has a track record of consistently producing commercially successful projects that have popularity not just within India, but globally.
India Special
Who are the most influential dealmakers in the industry for Indian content?
Vitrina tracks deals, transactions and catalogs across Content IP, Development, Production, Acquisitions and Collaborations. We follow the activities of influential dealmakers across genres, countries, and companies. Understanding key distributors of Indian content is valuable. However, identifying influential dealmakers brings you closer to finalizing deals. Check out top dealmakers picked up by our system. Click on link to know the others
Monika Shergill
Ekta Kapoor
Bhushan Kumar
Sameer Nair
Manish Kalra
Neeraj Pandey
India Special
India Special
Which Indian titles have been popular with streamers and broadcasters? Click on the link to see the full list
RRR
Movie | 2022 | 3h 5m | PG-13
Telugu – Action, Drama
Scripted
Country of origin: India
Also known as: రౌద్రం రణం రుధిరం
All That Breathes
Movie | 2022 | 1h 37m
Hindi – Documentary,Drama
Country of origin: India, United Kingdom, United States of America
K.G.F: Chapter 1
Movie | 2018 | 2h 36m | PG-13
Kannada – Thriller, Action, Adventure, Crime
Scripted
Country of origin: India
Also known as: ಕೆಜಿಎಫ್ ಅಧ್ಯಾಯ ೧
Worldwide Reach – 40 Platforms
(Platforms including Netflix, Disney+ Hotstar, Zee5 and more)
Worldwide Reach – 39 Platforms
(Platforms including HBO, Max, NOW and more)
Worldwide Reach – 37 Platforms
(Platforms including Disney+ Hotstar, Prime Video, Hulu, and more)
India Special
Every year, many Indian titles get licensed, and some companies stand out in this field. Vitrina keeps an eye on these deals as they happen. This way, you can connect with the best in the business to get new Indian titles. For producers of Indian content, it’s important to know about these companies.
India Special
Who are the largest producers in India? From our daily monitoring of content production deals, we are able to create lists of the largest buyers for every genre and language.
India Special
Let’s take a look at some of the most notable titles from India being acquired globally.
India Special
Indian 2
Movie
Tamil – Action, Drama, Thriller
Post Production
Scripted
Country of origin: India
Also known as: இந்தியன் 2
Netflix signed an acquisition deal with Lyca Productions for Indian 2 for India
Devil
Movie | 2023 | 2h 24m
Telugu – Action, History, Thriller, Mystery
Scripted
Country of origin: India
Also known as: డెవిల్
Prime Video signed an acquisition deal with Abhishek Nama Pictures for Devil
Animal
Movie | 2023 | 3h 21m
Hindi – Action, Crime, Drama
Scripted
Country of origin: India, United States of America
Netflix signed an acquisition deal with Cine1 Studios, Bhadrakali Pictures and T-Series for Animal
India Special
Guns & Gulaabs (Season Renewal)
Netflix signed a season renewal production deal with D2R Films for Guns & Gulaabs
The Goat Life
Sand Land: The Series and Sand Land
Surinder Films signed a IP & Development deal with Dev Entertainment Ventures Pvt Ltd for Tekka
Our weekly global scan of new Productions getting greenlit/ financed as well as high-demand content and IP being acquired from around the world.
Our “High-Demand Content” lists are based on following dealmakers – thousands of leaders in Content Acquisition for every major and minor streamer, broadcaster and distributor. We follow their actions individually as well as cumulatively to understand global demand. We call this approach “Collective Wisdom of Content Curators“. Read more about our methodology.
Het Perfecte Plaatje Op Reis
RTL4 signed a season renewal production deal with ITV Studios for Het Perfecte Plaatje Op Reis
Lover, Stalker, Killer
Netflix signed a production deal with Curious Films for Lover, Stalker, Killer
Luther: Never Too Much
The Whalebone Theatre (W/T)
Hera Pictures signed a IP & Development deal for The Whalebone Theatre (W/T)
Empire of the Summer Moon
Bosque Ranch Productions signed a IP & Development deal for Empire of the Summer Moon
