AP International Films: South Indian Distribution Dynamics & Broadcast Realities


Welcome to the Vitrina Podcast, where we dive into the most innovative and cutting-edge companies from within the global entertainment supply chain.
In this episode of Vitrina Podcast, we welcome Sanjay Wadhwa, Founder/Owner at AP International

If you’re not funding the top seven or eight artists in every language, then you’re going to be in a situation where you’ll probably take a haircut on your capital…

Podcast Chapters

00:00 01:29 Introduction
01:30 03:18 Sanjay Wadhwa – Background
03:19 07:29 The Story of AP International
07:30 11:34 Financing and Production Trends
11:35 14:49 Challenges in the South Indian Industry
14:50 19:59 Theatres vs. Broadcast
20:00 25:59:00 Changes in Distribution
26:00:00 28:49:00 Portfolio Over Genres & Themes
29:50:00 31:14:00 Upcoming Projects in 2024
31:15:00 33:25:00 Expansion Plans
33:26:00 33:41:00 Wrapping up

Between 2017 to 2022, including the COVID years, was more of a honeymoon period for the OTT platforms.

We delve into the captivating world of filmmaking with Sanjay Wadhwa. Join us on a journey from the background of this cinematic maestro to the fascinating story of AP International. Explore the dynamics of financing, production trends, and the unique challenges faced in the South Indian film industry.

Sanjay Wadhwa is the founder of  AP International, and EO Chennai member since 2000, and the second Indian on the Global Board of Entrepreneurs Organisation. With a remarkable portfolio encompassing over 1000 distributed movies and copyrights for 800 films, he’s a trailblazer across financing and the OTT App landscape.

About AP International:

AP International, a trailblazer in South Indian film entertainment, has a rich history dating back to its founding in 1958 when it ventured into the realm of audio cassettes and compact discs. Since then, the company has rapidly evolved, becoming a key player in the acquisition, co-production, and distribution of Tamil and Malayalam films, spanning theatrical releases, television broadcasts, and various formats. AP International also specializes in producing and distributing home entertainment products encompassing Blu-ray, DVD, VCD, and Audio CDs. In addition, the company is actively expanding into the digital realm through platforms like Satellite, Airborne, IPTV, Internet, DTH, VOD, and PayTV.

AP International's Latest Work

Why You Should Connect With AP International Films?

Diverse Content Offerings: AP International specializes in the distribution, co-production, and production of Tamil and Malayalam films, catering to a wide range of genres, including drama, action, and comedy. Buyers can access a diverse catalog of engaging content.

Global Distribution Network: With a strong presence in India and a focus on international collaborations, AP International offers a robust distribution network. Buyers seeking global reach for their content can benefit from the company’s extensive theatrical and digital distribution capabilities.

Comprehensive Post-Production Services: AP International provides end-to-end post-production services, including color correction, grading, subtitling, translation, and film restoration. Buyers looking for a one-stop solution for their post-production needs can find a reliable partner in AP International.

Home Entertainment Expertise: As a key player in producing and distributing home entertainment products, such as Blu-ray, DVD, VCD, and Audio CDs, AP International offers buyers opportunities to tap into the home entertainment market and reach a broader audience.

Digital Expansion Strategies: With active expansion into digital platforms like Satellite, Airborne, IPTV, Internet, DTH, VOD, and PayTV, AP International is at the forefront of the digital realm. Buyers aiming to explore digital distribution channels can leverage the company’s expertise and presence in these emerging markets.

In Conversation With

Ap International - Sanjay Wadhwa
Sanjay Wadhwa

Sanjay Wadhwa is a stalwart with over 35 years of experience in the Indian media and entertainment industry. As the Managing Partner of AP International Group since 1993, he has led one of Southern India’s oldest film studios. Mr. Wadhwa excels in film financing, international distribution, and syndication, along with expertise in digital media services and content production.

AP International

🇮🇳 Flag: India Emoji, IN Flag Emoji, Indian Flag EmojiChennai, India

Get in touch with AP International

More from LeaderSpeak…

View All
Visionaries from the Entertainment Supply-Chain share their strategic vision, insights, opinions and innovations

Global Classifieds Listings Business Opportunities

List your requirements and get offers from vetted, verified companies across the entertainment supply chain. Become part of our dealmaker’s club where demand meets cross-border supply!