About Us | Vitrina AI — Entertainment Intelligence Platform For Studios & Streamers

Mission

The business of entertainment has fundamentally transformed in the last decade. Streamers and YouTube reshaped how content reaches audiences. Capital sources have shifted, buyers have gone global, and production methods have evolved dramatically. The industry’s plumbing has not kept pace.

That friction costs the industry enormous value. Deals are missed because the right global partner was never found. Projects stall because new forms of financing are invisible to them. Capital stays on the sidelines because it cannot see the opportunity or assess the players. We built Vitrina to change that.

Our mission is to grow the GDP of the entertainment sector by bringing more capital into the business, and by making the capital and effort already in the system far more productive. That is the pie we are here to expand — not our share of the industry, but the size of the industry itself.

The Map

A living map of the entertainment supply chain. Not a static directory — always current.

300K+

Companies and growing: streamers, studios, production companies, vendors, distributors

30M+

Professionals: cast, crew and executives, profiled and mapped to their work

1.6M+

Projects: film, TV series, documentaries, animation and more

30M+

Mapped relationships: who works with whom, who finances what, who sells to whom

24/7

Monitoring of deals & transactions: financing, co-production, buying, selling, licensing

Anyone can list companies. Vitrina maps the relationships between them — the connective tissue of the supply chain, which is where opportunity actually lives.

“VIQI, our Vertical AI for M&E, turns this living map into answers. She is built as a team of specialized agents, and shows her thinking as she works — the reasoning, the data, then the answer. Not a black box, but a transparent system that earns confidence in what it returns.”

On This Foundation

How professionals put Vitrina to work.

01

Membership

Intelligence across the business of entertainment.

02

Concierge Outreach

For producers seeking financing, and for demand generation.

03

Enterprise Data Services

Structured entertainment supply-chain data.

04

Innovation Hub

Home to LeaderSpeak, private briefings, and the Global Entertainment Supply-Chain Digest.

We Believe

Our beliefs are the mechanics of how the sector’s economic output grows.

01

Search and Pairing

Best practices in search, recommendation, and pairing, applied to the entertainment supply chain, collapse the time and cost of finding the right cross-border partner.

02

Crossborder Transactions

Transactions increase and accelerate when there is a uniform, universal way to track reputation, credentials, demand, and supply.

03

Artificial Intelligence

AI dramatically expedites the mapping and pairing of players, their content, and their services at global scale.

04

Following the Money

Tracking global content funding and acquisitions is critical. Following the movement of money through the value chain reveals the trends that matter, by market, genre, language, and dealmaker.

Team & Values

We are a team of media industry experts, technologists, and data scientists.

Led by our Founder and CEO, serial entrepreneur Atul Phadnis. Our core team has built and scaled ventures together before.

Team Vitrina

Best practices in search, recommendation, and pairing, applied to the entertainment supply chain, collapse the time and cost of finding the right cross-border partner.

"Gritty, Tenacious Diggers"

Transactions increase and accelerate when there is a uniform, universal way to track reputation, credentials, demand, and supply.

Customer & Industry Problems

AI dramatically expedites the mapping and pairing of players, their content, and their services at global scale.

Decision-Making

Tracking global content funding and acquisitions is critical. Following the movement of money through the value chain reveals the trends that matter, by market, genre, language, and dealmaker.

Intellectual Honesty

We hold our views loosely, welcome contrarian ideas, and let the best thinking win.

Our Story

The industry’s first global supply-chain platform.

It began with a simple observation: the business of entertainment runs on connections that are far too hard to find, and that friction quietly costs the industry enormous value. Everything since has been in service of removing it.