ITV Studios Is Betting Big on Digital-First IP

Most executives talk about what they’ve made. Julie Meldal-Johnsen talks about what’s missing.

As EVP Global Content at ITV Studios, Julie has spent over two decades hunting for shows that feel a bit different — the dramas that don’t fit the usual mould, the properties that take real conviction to greenlight, the scripts that make you lean forward. In the next episode of Vitrina Leaderspeak, she opens up about what it actually takes to build a global scripted business — from reading thousands of scripts to brokering international co-productions to championing stories that no one else was willing to back.