XR Extreme Reach CEO John Batter on Orchestrating Global Ad Creative, Payments, and the Future of Content Delivery

John Batter, CEO of Extreme Reach, discusses how the company's platform and payments solutions manage the complexity of global advertising workflows, talent payments, and the industry shift towards CTV, AI, and dynamic ad insertion.

Amazon Spent $22.4 Billion on Content Last Year, 25% More Than Netflix – Media Play News

Amazon reported a significant increase in its content spending for 2025, allocating $22.4 billion to...