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In this episode of Vitrina Podcast, we welcome Paul Robsinson, President at Kartoon Studios. Paul leads the global expansion and distribution of a premium children’s entertainment platform. With a distinguished career at the BBC, Walt Disney Company, and NBC Universal, Paul brings extensive experience in media strategy, programming, and content acquisition, adeptly navigating the complexities of the global media landscape.
International success involves being on pay TV, free TV, and digital platforms. The US is ahead in fast channel advertising, with Europe trailing. Pay TV is still lucrative internationally but challenged in the US. We’re diversifying across platforms to manage risk, recognizing digital will eventually dominate, and ensuring profitability through a balanced portfolio.
Podcast Chapters
| Timestamp | Topic |
| 00:00 | Journey in the Entertainment Industry |
| 03:09 | The Impact of Technology on Content Creation and Distribution |
| 10:22 | International Expansion and Partnerships |
We welcome innovative ideas from all content creators, especially newcomers with fresh perspectives. We’re committed to collaborating with major broadcasters (ABC Australia, BBC, MediaCorp) and emerging digital platforms (Roku, new market entrants). We seek mutually beneficial partnerships, recognizing that our content helps reduce customer churn, crucial for maintaining a loyal audience and supporting the growth of our partners’ businesses.
Key Takeaways
- Paul Robinson’s journey from radio to executive leadership in the entertainment industry.
- The impact of technology, AI, and YouTube on content creation and distribution.
- The importance of international expansion and partnerships in the entertainment industry.
- The outlook for the international portfolio and the focus on new content and market expansion.
About Kartoon Studios:
Kartoon Studios is a leading global media company developing, producing, marketing, and licensing branded animated entertainment properties and consumer products for media and retail distribution. Kartoon Studios owns or controls a catalog of more than 3,800 episodes of animated programming and has more than 20,000 animated episodes under license to Toon Media Networks. They distribute their content in all formats worldwide, led by award-winning creators and producers.
Latest from Kartoon Studios:
1. Diverse and Extensive Content Library
- Kartoon Studios owns or controls over 3,800 episodes of animated programming and licenses more than 20,000 episodes, providing a rich variety of kids’ content.
2. Global Reach and Distribution
- With 100% penetration in the U.S. television market and presence in over 60 territories worldwide, Kartoon Studios ensures kids’ content reaches a vast and diverse audience through multiple platforms like Amazon Prime Video, Roku, and Comcast.
3. Award-Winning Production Team
- Led by Emmy Award-winning directors and producers, Kartoon Studios guarantees high-quality content creation and innovation, enhancing the value and appeal of their projects.
4. Strong Industry Partnerships
- As part of the Sony Group Corporation, Kartoon Studios benefits from robust affiliations with major players like Sony Pictures Entertainment and Crunchyroll, providing unparalleled resources and industry expertise.
5. Innovative Licensing and Consumer Products
- Kartoon Studios‘ in-house Licensing and Retail Development team collaborates with global partners to bring beloved characters and brands to life, offering unique opportunities to expand your brand’s presence and engagement with consumers.
