Vitrina Case Study

How Vitrina Powered Global Animation Hub Strategy for Warner Bros. Discovery Animation Group

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Global Animation Hub Strategy for Warner Bros

Warner Bros. Discovery’s animation production group sought to expand its operations beyond the traditional borders of Hollywood. They needed a strategic partner to navigate this strategic expansion so they turned to Vitrina. This case study explores how Vitrina’s unique combination of global market intelligence and AI-powered analytics enabled Warner Bros. Discovery to identify and strategize where they should establish new animation production.

Challenges faced by Warner Bros.

Warner Bros. Discovery’s animation group faced several critical challenges in their quest to globalize their production capabilities. These included:

  • Identifying suitable countries outside of Hollywood for setting up production hubs, considering various factors such as talent accessibility, the local animation ecosystem’s size, and tech advancements
  • Evaluating the potential benefits of tax credits in various countries and geographies
  • Determining the capacity of local animation companies to engage in both back-end and front-end production work, including creative tasks like character generation
  • Making informed decisions amidst a lack of comprehensive, global data on the animation industry’s supply chain
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Solution

Vitrina leveraged its extensive supply chain search capabilities and AI-powered market intelligence to address Warner Bros. Discovery’s needs:

Global Geographical Analysis

Vitrina’s team conducted a detailed evaluation of 51 countries, assessing factors such as ecosystem maturity, talent affordability, and tax incentives

Tailored Recommendations

Based on this analysis, Vitrina provided Warner Bros. Discovery with a shortlist of 11 countries, highlighting India, the Canary Islands, Spain, and Malaysia as particularly attractive options for establishing animation hubs.

Strategic Insights

Vitrina’s report included nuanced insights into the animation supply chain within each recommended country, offering Warner Bros. Discovery a clear picture of potential partners for joint ventures, acquisitions, or the establishment of new offices.

Results

Vitrina’s analysis and recommendations provided Warner Bros. Discovery with the strategic intelligence needed to make informed decisions about where to establish their new global animation hubs. Within just a few weeks, Vitrina delivered a comprehensive report that cut through the complexity of global market research, enabling Warner Bros. Discovery to narrow down its options quickly.

Global Animation Hub Strategy for Warner Bros

Impact

The partnership with Vitrina significantly accelerated Warner Bros. Discovery’s expansion strategy, allowing them to:

  • Efficiently identify and evaluate potential animation production hubs on a global scale
  • Make data-driven decisions regarding international expansion, saving significant amount of time and resources
  • Position themselves strategically in the global entertainment market by tapping into new talent pools and production capabilities
Global Animation Hub Strategy for Warner Bros

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