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Disney’s CTV Frequency Capping Bet Splits Streaming
Published on: June 2026 | ✍️ Santosh Abhyankar The pivot: Disney just traded exposure data for agency leverage — and Netflix just proved it won’t make the same trade. Why…
Featured Articles
Branded Entertainment Without the Campaign: Inside the TikTo…
Published on: June 2026 | ✍️ Santosh Abhyankar The pivot: Tinder didn’t run a campaign to explain its Double Date feature. It turned the feature into a TikTok original —…
Sony Pictures Bets $100M on Cosm: The Studio That Owns Its W…
Published on: June 2026 | | ✍️ Santosh Abhyankar The Executive Verdict Sony’s Cosm investment is not an exhibition play. It is a windowing strategy — and it changes who…
The Tribeca Feature Premiere of Dreams of Violets: Fully Syn…
Published on: May 2026 | ⏱ 15 min read | ✍️ Senior Industry Analyst, Vitrina AI Overview The official festival selection of Dreams of Violets establishes fully synthetic live-action features…
CATCHPLAY+ Regional Expansion: The Institutionalization of P…
Published on: May 2026 | ⏱ 15 min read | ✍️ Santosh Abhyankar, Senior Industry Analyst, Vitrina AI SEO Title Tag: CATCHPLAY+ Vertical Video Strategy & Regional Expansion Analysis Meta…
Fox-Roku Deal : Fox Bought Both Ends of the Supply Chain
San Francisco, 18 June 2026| ✍️ Atul Phadnis, Founder & CEO, Vitrina. Atul has spent the last several years mapping the global entertainment supply chain — tracking deals, financing structures,…
