YouTube vs. Global Streamers: Who’s Gaining?

Is YouTube the sleeping giant that SVODs can’t ignore anymore? With creators drawing more audience than studio originals, are Netflix, Prime Video, and MAX recalibrating? Are new hybrids emerging between user-generated content and studio-backed storytelling? Vitrina decodes the competitive fault lines and strategic overlaps shaping this new era.

WHY ATTEND

Is YouTube just another platform, or is it rewriting the rules for SVOD?

This session delivers a strategic breakdown of how creator-driven content is fundamentally shifting audience behavior and what this seismic shift means for traditional streamers. We will analyze how platforms like Netflix and Prime Video are strategically responding to the rise of YouTube’s long-form, premium, and hybrid content.

You will leave with the playbook for navigating the creator–studio intersection, understanding the new content formats that are securing greenlights and what these shifts mean for budgets and platform positioning.

WHO SHOULD ATTEND

You Should Attend If You…

Develop or acquire IP for Film or TV
Track adaptation trends to inform your slate
Represent IP owners or rights (books, comics, formats)
Finance, co-produce, or license scripted content
Sell production or post services to IP-driven projects
Advise, pitch, or consult on content strategy
Monitor the market for competitive intel or early deals
Want to be seen as ahead of the curve in global storytelling

“These sessions help us spot trends and deals before they’re in the trades.”
— VP, Global Production, Major Studio

KEY TAKEAWAYS

How YouTube is gaining ground in long-form, premium, and hybrid content
Shifts in audience behavior that are impacting SVOD strategy
Strategic responses from Netflix, Prime Video, IMAX, and others
The rise of creator–studio collaborations and emerging content formats
What these shifts mean for future greenlights, budgets, and platform positioning

Who is this for

This briefing is built for people who make or fund decisions about how content gets produced — not for general AI curiosity.

Producers & EPs

Looking to cut production costs and timelines without cutting corners on quality or buyer expectations.

Studio & Streamer Execs

Setting internal AI policy and want a clear-eyed view of what’s production-ready versus what’s still risky.

Post & VFX Vendors

Deciding where to invest in AI tooling to stay competitive on turnaround and price.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.