The ITV network has recently demonstrated the profound impact of dramas that authentically portray real-life stories with their latest hits, notably “Mr Bates Vs The Post Office.” This compelling series played a pivotal role in prompting government intervention regarding the plight of sub-postmasters entangled in the Horizon software scandal. A standout in UK viewership, this program was succeeded by “Breathtaking,” a poignant depiction of the Covid crisis’s impact on frontline health workers, featuring Joanne Froggatt in the role of an NHS consultant.

Lindsay Salt, the director of drama at the BBC, believes there has been an excessive shift towards flashy concepts at the expense of authentic characterizations in recent years. At Vitrina, we share this sentiment, supported by compelling statistics. An analysis of the graph below reveals a significant decline in the distribution and acquisition of dramas globally at the end of 2023. However, as the new year unfolds, there is a noticeable and consistent upward trend not only in acquisitions but also in the commissioning of new dramas.

As of late, major players like Netflix and Amazon continue to dominate, but other sector leaders such as BBC, HBO, Gaumont Television are actively commissioning fresh productions within the drama category. This resurgence signals a renewed focus on the power of genuine characterizations and compelling narratives in the world of film and television.