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🎬 ORIGINALS & GREENLIT 2025

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Streamer strategy

🎬 ORIGINALS & GREENLIT 2025

🌍 Where are the global streamers placing their bets in 2025? Netflix, Prime Video, Apple TV+, MAX — their greenlighting decisions, regional partnerships, and Originals strategies are reshaping the global entertainment map. As Originals multiply…

🎬 ORIGINALS & GREENLIT 2025

🌍 Where are the global streamers placing their bets in 2025?

Netflix, Prime Video, Apple TV+, MAX — their greenlighting decisions, regional partnerships, and Originals strategies are reshaping the global entertainment map.

As Originals multiply across scripted, unscripted, formats, comics, and beyond, understanding what’s being greenlit, where, and by whom is critical for production companies, service vendors, and market strategists.

  • How Netflix’s mega-investments in Mexico, Spain, South Korea are reshaping global production partnerships

  • Why AppleTV+ is quietly ramping up its Originals slate—and what genres are at the center

  • The fierce market dynamics as Prime Video’s Spain focus collides with Netflix’s aggressive moves

  • Where Broadcaster-Streamer Co-Productions are thriving and how they’re influencing greenlight decisions

  • Scripted vs. Unscripted: Which genres are gaining momentum in 2025

This session is powered by Vitrina’s live tracking of global projects, partnerships, and vendor ecosystems across the entertainment supply-chain.

Vitrina Business Network connects the global entertainment industry, with over 72,000 verified professionals and 300,000+ companies across the film and TV supply chain.

Our newly launched Global Film+TV Projects Tracker monitors every project from inception to release, tracking every stakeholder involved globally.

From content acquirers to distributors, and production to post-production services, Vitrina serves as the headquarters for industry leaders like Netflix, NBCU, Warner Bros. Discovery, and more.

To know more, schedule a personalized demo here.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.

What people say after they attend

Not marketing copy — this is what regulars tell us.

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We book a conference room every week to watch Vitrina Private Briefings.

Strategy Executive

Warner Bros. Discovery

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My team and I, based in the US, get a lot of exciting updates from all over the world on international projects and IP - from these sessions.

Senior Executive

WME

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I have never gone into a Vitrina Private Briefing session and not come out with at least 3 business ideas.

CXO

Globo, Brazil

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Vitrina sessions give us so much hope. Your focus on telling stories about recent deals is always inspiring.

Independent Producer

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My team and I like the way Atul and Kunal debate a specific topic or strategy. It's educational and entertaining.

Owner

Production House

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