New York, NY – August 5, 2024 – Getty Images, a global leader in visual content creation and distribution, is thrilled to announce a strategic engagement with Silicon Valley-based tech and AI company, Vitrina AI. This collaboration is part of Getty Images’ industry initiative focused on leveraging Artificial Intelligence to boost productivity, drive business growth, and foster international partnerships.
Craig Peters, CEO of Getty Images, expressed enthusiasm about this new venture. “We are excited to partner with Vitrina AI, a leader in AI-driven insights and business intelligence. Our collaboration will enable us to track and map the video supply-chain in uniquely positioned markets such as APAC, the Middle East, and LATAM. These regions are experiencing rapid growth and have a significant appetite for international partnerships, yet they face challenges due to a lack of structured supply-chain intelligence.”
Enhancing Market Intelligence and Partner Profiling
Vitrina AI’s expertise will be instrumental in providing Getty Images with comprehensive intelligence on partnerships, partner profiling, project insights, and market entry strategies within the video supply-chain. By leveraging Vitrina AI’s state-of-the-art technology, Getty Images aims to enhance its understanding of market seasonality and growth patterns in these regions.
This will empower Getty Images to make informed decisions and seize new opportunities in the global entertainment landscape.
Tracking the Video Supply-Chain
One of the key benefits of this engagement is Vitrina AI’s ability to map the entire video supply- chain in APAC, the Middle East, and LATAM. These regions are known for their dynamic entertainment industries but often lack the structured data needed to navigate complex supply chains. Vitrina AI’s sophisticated tracking and mapping capabilities will provide Getty Images with invaluable insights into production, post-production, and distribution networks. This, in turn, will facilitate smoother operations and more strategic partnerships within the video supply- chain.
Facilitating International Partnerships
Craig Peters highlighted the importance of international partnerships in today’s globalized market. “At Getty Images, we recognize the value of international collaborations. Vitrina AI’s advanced profiling of potential partners and projects within the video supply-chain will enable us to identify and engage with the most suitable collaborators in APAC, the Middle East, and LATAM. This will not only enhance our content offerings but also drive business growth by opening up new revenue streams, particularly through new localized projects and varied, regionally prevailing deal structures.”
Driving Business Growth and Productivity
The engagement with Vitrina AI is set to drive significant business growth for Getty Images. By utilizing AI-driven insights, Getty Images will streamline its processes, enhance productivity, and maximize the impact of its visual content across diverse markets. The strategic intelligence provided by Vitrina AI will enable Getty Images to stay ahead of market trends, anticipate industry shifts, and capitalize on emerging opportunities within the video supply-chain.
About Getty Images
Getty Images is a preeminent global visual content creator and distributor, with a vast library of images and videos that serve various industries, including media, advertising, and corporate sectors. Known for its exceptional quality and innovative approach, Getty Images continues to be a leader in the visual content space.
About Vitrina AI
Vitrina AI is a Silicon Valley-based tech and AI company specializing in providing advanced business intelligence and market insights. With a focus on the global entertainment supply-chain, Vitrina AI helps companies navigate complex markets, identify strategic partners, and drive business growth through AI-driven solutions.
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FAQs
Vitrina follows a double opt-in protocol for buyers and sellers to connect on our platform. We do not provide buyers with direct contact information for vendors. Instead, buyers create a Request-For-Information (RFI) document outlining their requirements and reason for contact. Anonymized RFI is then shared with qualifying sellers in the Vitrina network who meet the criteria. Interested sellers can apply for the opportunity, and both parties are introduced to each other with mutual consent. This process ensures a secure and transparent connection between buyers and sellers on Vitrina.
The Vendor Reputation Rating on Vitrina is a comprehensive metric that incorporates various factors critical to buyers’ assessments of vendors, service providers, and suppliers. This rating is used by buyers to evaluate vendors’ qualifications and capabilities in the M&E supply chain.
Vitrina’s Reputation Rating system provides buyers with valuable insights into vendors’ size, parentage, past work, quality of projects/clients, recency, specializations, strengths, and other factors that may affect the vendor’s suitability for the buyer’s project.
Yes, Vitrina can assist you in finding and shortlisting the ideal partners for your project. Our Partner-Finder team is experienced in running vendor recruitment and screening mandates that are specific to your needs. We can help you find the best vendors for your business by identifying niche and specialist companies in new markets.
We stay up-to-date with the latest developments in the M&E supply chain, allowing us to continually identify and qualify the most innovative vendors. Additionally, our extensive network of storefront owners updates their latest projects, capabilities, and certifications on our platform. These sellers are highly engaged and active on our platform, allowing us to connect buyers with vendors who are best suited to meet their requirements.
By working with Vitrina, you can access the latest solutions and expertise in Animation, Localization, VFX, Stages, Virtual Production, and gaming engines. Contact us today to learn more about how Vitrina can help you find the right vendors and partners for your business.
Vitrina is a private and exclusive business network designed for dealmakers in the Media and Entertainment (M&E) industry. Members are carefully screened to ensure they meet the network’s high standards for professionalism and integrity, and the platform is not open to the public or to search engines. This ensures that all information shared is kept confidential and private.
Vitrina takes the privacy and confidentiality of its members very seriously and provides a secure platform for members to share valuable information and insights with a select group of vetted and verified buyers and sellers.
A comprehensive approach is required when evaluating content service partners for your production requirements . Vitrina offers a powerful tool for due diligence, strategic fit assessment, cross-vendor comparisons, and cost-benefit analysis.
The platform’s advanced filters, take into account factors such as company type, specialization, size, deals, location, past projects, awards and accreditations to allow users to assess potential partners’ past performance and success potential for your specific need. Vitrina’s daily updated intelligence provides up-to-date and accurate information about target companies, enabling customers to identify service providers with the right skill set either within their local and regional ecosystems as well as beyond national borders .