Vitrina Case Study

Getty Images Announces Strategic Engagement with Vitrina AI to Enhance Video Supply-Chain Mapping to Rapidly Grow in International Markets

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New York, NY – August 5, 2024  Getty Images, a global leader in visual content creation and distribution, is thrilled to announce a strategic engagement with Silicon Valley-based tech and AI company, Vitrina AI. This collaboration is part of Getty Images’ industry initiative focused on leveraging Artificial Intelligence to boost productivity, drive business growth, and foster international partnerships.

Craig Peters, CEO of Getty Images, expressed enthusiasm about this new venture. “We are excited to partner with Vitrina AI, a leader in AI-driven insights and business intelligence. Our collaboration will enable us to track and map the video supply-chain in uniquely positioned markets such as APAC, the Middle East, and LATAM. These regions are experiencing rapid growth and have a significant appetite for international partnerships, yet they face challenges due to a lack of structured supply-chain intelligence.”

Enhancing Market Intelligence and Partner Profiling

Vitrina AI’s expertise will be instrumental in providing Getty Images with comprehensive intelligence on partnerships, partner profiling, project insights, and market entry strategies within the video supply-chain. By leveraging Vitrina AI’s state-of-the-art technology, Getty Images aims to enhance its understanding of market seasonality and growth patterns in these regions.

This will empower Getty Images to make informed decisions and seize new opportunities in the global entertainment landscape.

Tracking the Video Supply-Chain

One of the key benefits of this engagement is Vitrina AI’s ability to map the entire video supply- chain in APAC, the Middle East, and LATAM. These regions are known for their dynamic entertainment industries but often lack the structured data needed to navigate complex supply chains. Vitrina AI’s sophisticated tracking and mapping capabilities will provide Getty Images with invaluable insights into production, post-production, and distribution networks. This, in turn, will facilitate smoother operations and more strategic partnerships within the video supply- chain.

Facilitating International Partnerships

Craig Peters highlighted the importance of international partnerships in today’s globalized market. “At Getty Images, we recognize the value of international collaborations. Vitrina AI’s advanced profiling of potential partners and projects within the video supply-chain will enable us to identify and engage with the most suitable collaborators in APAC, the Middle East, and LATAM. This will not only enhance our content offerings but also drive business growth by opening up new revenue streams, particularly through new localized projects and varied, regionally prevailing deal structures.”

Driving Business Growth and Productivity

The engagement with Vitrina AI is set to drive significant business growth for Getty Images. By utilizing AI-driven insights, Getty Images will streamline its processes, enhance productivity, and maximize the impact of its visual content across diverse markets. The strategic intelligence provided by Vitrina AI will enable Getty Images to stay ahead of market trends, anticipate industry shifts, and capitalize on emerging opportunities within the video supply-chain.

About Getty Images

Getty Images is a preeminent global visual content creator and distributor, with a vast library of images and videos that serve various industries, including media, advertising, and corporate sectors. Known for its exceptional quality and innovative approach, Getty Images continues to be a leader in the visual content space.

About Vitrina AI

Vitrina AI is a Silicon Valley-based tech and AI company specializing in providing advanced business intelligence and market insights. With a focus on the global entertainment supply-chain, Vitrina AI helps companies navigate complex markets, identify strategic partners, and drive business growth through AI-driven solutions.

For media inquiries, please contact:

For Vitrina:

Ankita Mehra

Marketing Head

ankita.mehra@vitrina.ai

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