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Fremantle has signed a new five-year partnership agreement with The Jamie Oliver Group, strengthening a successful collaboration that spans over two decades. This extended deal solidifies Fremantle’s position as Jamie Oliver’s global TV distribution partner, ensuring his award-winning content portfolio continues to reach audiences in over 200 territories.

Since 2002, Fremantle has distributed 83 Jamie Oliver series and formats to more than 100 clients worldwide. To date, over 15 million hours of Jamie Oliver content have been streamed to 7 million users in the US alone.

The new partnership grants Fremantle global rights across TV Distribution, AVoD, FAST, and Digital platforms. Together, Fremantle and The Jamie Oliver Group are committed to exploring innovative entertainment opportunities that further expand Jamie Oliver’s reach.

A key focus will be enhancing Jamie Oliver’s AVoD and digital presence, including The Jamie Oliver Channel, recognized as FAST Channel of the Year in 2023. Currently available across 14 platforms such as Pluto TV and Roku, the channel is exclusively offered on Samsung TV in the UK, Germany, and the Nordics.

The partnership includes a joint effort to expand Jamie Oliver’s digital audience. Following the successful launch of his TV library on YouTube in the US, the collaboration will aim to introduce new generations to Jamie’s extensive back catalogue. Fremantle’s specialist direct-to-consumer marketing, social media, and communications teams will provide dedicated support to drive audience growth.

Bob McCourt, Chief Operating Officer, Commercial and International at Fremantle, said:
“We’re proud of the long-standing relationship that we have with Jamie to bring his content to a global audience. We’re incredibly excited to be continuing our partnership and look forward to expanding our offering across TV distribution, FAST, digital, and branded entertainment. We’re thrilled to continue growing the Jamie Oliver brand and remain the best-in-class distributor of Jamie Oliver content globally.”

 

Zoe Collins, Managing Director of Jamie Oliver Group, added:
“I’m delighted to continue to build on our successful partnership with Fremantle as we look to supercharge Jamie’s profile in our priority territories across multiple customer touchpoints, from FAST channels and YouTube to AVoD and traditional broadcast platforms. We’re so proud of our back catalogue and thrilled to bring that content to new audiences, further adding to Jamie’s real-world legacy.”

As a leader in the FAST (Free Ad-Supported Streaming TV) sector, Fremantle operates 25 channels globally across 23 platforms in 20 countries. The portfolio includes The Jamie Oliver Channel alongside other popular channels such as BUZZR, The Price Is Right, RIGTV, Baywatch, Chop Chop Chat, and Family Feud. Collectively, Fremantle FAST channels have streamed over 1 billion hours of content.