Our ideal acquisition is a company led by a legacy owner ready for succession — someone who’s built something special, has multiple successful seasons on air, and is looking for the right partner to take it to the next level.
Podcast Chapters
Time | Chapter Title |
00:00 | Introduction to MY Entertainment |
05:40 | Strategic Acquisitions in Media |
14:57 | Criteria for Ideal Acquisition Targets |
22:01 | Navigating Industry Challenges and Opportunities |
28:27 | Building Relationships in Property Transactions |
34:50 | Leveraging Data for Strategic Partnerships |
39:58 | Adapting to Industry Changes and Buyer Behavior |
46:55 | The Shift Towards Co-Productions and Strategic Collaborations |
Vitrina has been a game changer for us. It’s like having an industry insider on speed dial — we know who’s buying, what they’re buying, and exactly who to pitch to. It’s taken us from 80% right to 97% right in our decision-making.
Key Takeaways:
- Strategic acquisitions are essential for growth in media.
- Ideal acquisition targets often have a primary owner looking to transition.
- The media landscape is challenging, with limited buying activity.
- True crime content is a growing focus for production companies.
- Co-productions are becoming more prevalent in the market.
- Advocates are necessary for navigating the acquisition process. Winning small deals can lead to larger opportunities.
Sound Bites:
- “With tools like Vitrina, we’ve sharpened our focus—going from 80% to 97% accuracy in identifying targets, saving time, and making informed decisions.”
- “We’re always looking for strategic partnerships—whether in Canada, the UK, or beyond”
- “In this marketplace, you’ve got to read the tea leaves, adapt quickly, and focus on speed to market.”
- “We decided to dive into true crime because the demand was clear”
- “Collaboration through co-productions, whether in Canada or the UK, has been key to our success”
- “Vitrina helped reduce the search for viable production companies in Canada from 700 to 35, saving months of effort.”
About My Entertainment
Why Partner With MY Entertainment?
- Proven Track Record of Success
MY Entertainment has consistently delivered high-performing, long-running shows like Ghost Adventures and Pros vs. Joes, demonstrating its ability to create content that resonates with audiences and achieves top ratings. - Expertise in Unscripted Content
With decades of experience in reality TV, documentaries, and live events, MY Entertainment excels at crafting engaging, audience-focused stories across genres like paranormal, true crime, and competition. - Innovative and Collaborative Approach
MY Entertainment pioneers creative business models, fostering strong relationships with networks, streamers, and advertisers to ensure mutually beneficial partnerships. - End-to-End Production Capabilities
The company offers comprehensive production services, from development to final delivery, leveraging an extensive network of talent and resources to streamline the production process. - Global Co-Production Potential
MY Entertainment’s willingness to collaborate internationally, combined with its ability to adapt to global market trends, makes it an ideal partner for cross-border projects and expanding into new markets.