The Art of Acquiring Film and TV Businesses — MY Entertainment Style

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Shawn Mofatt, My Entertainment Vitrina Podcast

Welcome to the Vitrina podcast. Today, we’re joined by Shawn Moffatt, Co-owner and CEO of MY Entertainment, a leading unscripted production company. Shawn shares insights into his strategic approach to acquiring production companies, leveraging data and partnerships, and expanding globally to drive growth in the evolving media landscape.

 

Our ideal acquisition is a company led by a legacy owner ready for succession — someone who’s built something special, has multiple successful seasons on air, and is looking for the right partner to take it to the next level.

Podcast Chapters

Time Chapter Title
00:00 Introduction to MY Entertainment
05:40 Strategic Acquisitions in Media
14:57 Criteria for Ideal Acquisition Targets
22:01 Navigating Industry Challenges and Opportunities
28:27 Building Relationships in Property Transactions
34:50 Leveraging Data for Strategic Partnerships
39:58 Adapting to Industry Changes and Buyer Behavior
46:55 The Shift Towards Co-Productions and Strategic Collaborations

Vitrina has been a game changer for us. It’s like having an industry insider on speed dial — we know who’s buying, what they’re buying, and exactly who to pitch to. It’s taken us from 80% right to 97% right in our decision-making.

Key Takeaways:

  • Strategic acquisitions are essential for growth in media.
  • Ideal acquisition targets often have a primary owner looking to transition.
  • The media landscape is challenging, with limited buying activity.
  • True crime content is a growing focus for production companies.
  • Co-productions are becoming more prevalent in the market.
  • Advocates are necessary for navigating the acquisition process. Winning small deals can lead to larger opportunities.

Sound Bites:

  • “With tools like Vitrina, we’ve sharpened our focus—going from 80% to 97% accuracy in identifying targets, saving time, and making informed decisions.”
  • “We’re always looking for strategic partnerships—whether in Canada, the UK, or beyond”
  • “In this marketplace, you’ve got to read the tea leaves, adapt quickly, and focus on speed to market.”
  • “We decided to dive into true crime because the demand was clear”
  • “Collaboration through co-productions, whether in Canada or the UK, has been key to our success”
  • “Vitrina helped reduce the search for viable production companies in Canada from 700 to 35, saving months of effort.”

About My Entertainment

Founded in 2000 by veteran TV producer Michael Yudin, MY Entertainment is an independent production, packaging, and consulting company based in New York City. Renowned for creating compelling and entertaining unscripted content, the company has produced hit shows for networks like Spike TV, Travel Channel, and Comedy Central. Notable titles include Pros vs. Joes, Ghost Adventures, and Baggage Battles. MY Entertainment is known for pioneering innovative business models and fostering strong partnerships with networks and advertisers. Specializing in reality TV, documentaries, and live events, MY Entertainment continues to deliver high-quality, audience-focused content that resonates across diverse platforms and markets.

Why Partner With MY Entertainment?

  • Proven Track Record of Success
    MY Entertainment has consistently delivered high-performing, long-running shows like Ghost Adventures and Pros vs. Joes, demonstrating its ability to create content that resonates with audiences and achieves top ratings.
  • Expertise in Unscripted Content
    With decades of experience in reality TV, documentaries, and live events, MY Entertainment excels at crafting engaging, audience-focused stories across genres like paranormal, true crime, and competition.
  • Innovative and Collaborative Approach
    MY Entertainment pioneers creative business models, fostering strong relationships with networks, streamers, and advertisers to ensure mutually beneficial partnerships.
  • End-to-End Production Capabilities
    The company offers comprehensive production services, from development to final delivery, leveraging an extensive network of talent and resources to streamline the production process.
  • Global Co-Production Potential
    MY Entertainment’s willingness to collaborate internationally, combined with its ability to adapt to global market trends, makes it an ideal partner for cross-border projects and expanding into new markets.

In Conversation With

shawn mofatt myentertainment
Shawn Mofatt
Co-Owner & CEO

Shawn Moffatt is the Co-Owner, CEO, and President of MY Entertainment and Assignment Desk, divisions of Media Content Services operating across the US, UK, and Canada. With a passion for storytelling and decades of experience, Shawn leads innovative media companies delivering compelling content for networks, streamers, and brands.

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