FOX Launches New Streaming Platform, FOX One

Updated September 2026: Fox Corporation (Nasdaq: FOXA, FOX) first announced FOX One on May 12, 2025, and the direct-to-consumer streaming service officially launched on August 21, 2025. FOX One unifies FOX’s News, Sports, and Entertainment brands under one subscription, positioning Fox as one of the last major legacy broadcasters to complete its own standalone streaming exit from the pay-TV bundle.

FOX One will serve as a central hub for cord-cutters and cord-nevers alike, delivering live streaming and on-demand access to:

• FOX News

• FOX Business

• FOX Weather

• FOX Sports, FS1, FS2, BTN

• FOX Deportes

• FOX Local Stations

• The FOX broadcast network

• Optional bundle: FOX Nation

“FOX One is designed for our most loyal audiences and new digital-first viewers alike,” said Pete Distad, CEO of FOX One. “Built from the ground up, this platform leverages cutting-edge technology to deliver a premium, flexible, and personalized experience beyond the traditional pay-TV bundle.”

At launch, FOX One’s confirmed feature set moved well past the vague “advanced personalization” and “streamlined interface” language of the original pre-launch announcement, and lands closer to feature parity with the DTC sports bundles it’s now competing against: unlimited-storage DVR across every FOX-carried league and show, spoiler-safe highlights (a direct answer to the live-sports rights holder’s core DTC retention problem — keeping fans engaged after the result is already public), AI-assisted content discovery across the combined News/Sports/Entertainment library, and a vertical-clip short-form format still in beta. For rights holders and platform partners evaluating their own DTC roadmap, the spoiler-safe highlights and unlimited DVR are the two features worth benchmarking against — they directly address the two biggest DTC sports-retention problems (engagement after live, and storage-capped catch-up viewing) that competing bundles have handled less completely.

Pricing and Distribution Strategy

FOX priced FOX One at $19.99/month or $199.99/year at launch, per Fox Corporation’s official announcement — pricing confirmed unchanged as of September 2026 — positioning it above Peacock’s and Paramount+’s base tiers and roughly in line with ESPN’s standalone Unlimited tier, a signal that FOX is pricing the product against premium sports-and-news bundles rather than general entertainment SVOD. The distribution strategy is notable for what it preserves rather than what it disrupts: FOX One is carried on Roku (a distribution partner Fox agreed to acquire outright for $22 billion in June 2026 — see below), Amazon Fire TV/Prime Video Channels, Apple TV, Google TV, Android TV, Xbox, and the major smart-TV OEMs, but existing pay-TV subscribers get authenticated access at no additional cost. That authentication path keeps FOX’s existing carriage-fee relationships with pay-TV distributors intact instead of cannibalizing them — a structural choice worth watching as other legacy broadcasters weigh their own DTC exits. Of the legacy-broadcaster DTC launches Vitrina has tracked, FOX’s authenticated-access model is one of the few designed to protect the incumbent pay-TV revenue line rather than route around it.

The ESPN Bundle: An Echo of the Shelved Venu Sports Venture

On October 2, 2025, FOX One and ESPN’s direct-to-consumer service launched a combined bundle at $39.99/month — about $10 cheaper than subscribing to both à la carte — covering NFL, NBA, MLB, NHL, college sports, UFC, and the upcoming FIFA World Cup (Fox Corporation, 2025). The bundle notably reunites the two companies that, along with Warner Bros. Discovery, had planned the jointly-owned Venu Sports streaming venture before shelving it in early 2025 — this time as a co-marketing arrangement between two independently-owned DTC services rather than a joint venture. The bundle excludes ESPN Select and cannot be combined with Disney+ or Hulu.

FOX One reached an estimated 2.3 million subscribers by October 2025, roughly five months after launch, per intelligence firm Antenna. CEO Lachlan Murdoch told investors growth “continues to exceed our expectations,” citing engagement data showing news viewers use the platform on twice as many days per week and watch nearly three times as many minutes per week as non-news viewers (The Desk, Feb 2026). The 2026 FIFA World Cup then drove a second, larger wave: 2.8 million new sign-ups in June 2026 alone (Forbes, July 2026), helping push Fox’s fiscal Q4 2026 revenue up 28% to $4.21 billion and advertising revenue up 78% to $1.92 billion, with management crediting World Cup coverage, Tubi’s growth, and FOX One’s early traction (The Desk, Aug 2026).

The most consequential development, though, is structural rather than a subscriber count: on June 15, 2026, Fox Corporation agreed to acquire Roku for approximately $22 billion in cash and stock, a deal expected to close in the first half of calendar 2027 (Fox Corporation, June 2026). Roku was already one of FOX One’s largest distribution partners; owning it outright combines FOX’s content and ad-sales business with Roku’s connected-TV operating system, first-party data, and direct relationship with more than 100 million streaming households globally — positioning the combined company as the third-largest player in U.S. television by share of viewing. For any rights holder or platform partner still treating Roku as a neutral, third-party distribution rail, this is the clearest signal yet that the largest CTV platforms are consolidating with content owners rather than remaining independent intermediaries.

For distributors, platform partners, and rival broadcasters tracking the DTC transition, three data points from FOX One’s rollout are worth carrying forward: the $19.99–$199.99 base pricing sets a reference point for how a legacy broadcaster with News, Sports, and Entertainment assets prices a combined bundle versus single-category competitors; the authenticated pay-TV access model shows one broadcaster’s answer to the carriage-fee-versus-cannibalization tradeoff other rights holders are still negotiating; and the ESPN bundle’s $10 combined discount demonstrates that even independently-owned DTC services are now willing to cross-market at a discount rather than compete head-on for the same sports-fan wallet — a materially different structure than the jointly-owned Venu Sports model both companies abandoned months earlier.

Fox Corporation delivers influential content through its leading U.S. brands: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. With deep cultural and commercial impact, FOX continues to expand consumer engagement while investing in innovative digital offerings.