Production financing conditions are changing quickly. Understanding where money is moving and what buyers are backing is key to getting projects approved and funded in 2026.
Film & TV Production Financing: 2026 Trends
Production Financing: Where the Money Is Actually Coming From
This session maps where the capital went, who is deploying it, and what it means for how you finance your next project.
The industry is still making films. Just not with the money you think.
Studio backing has retreated and equity has tightened, yet global production is at record highs. Most producers are still building plans around capital sources that are quietly walking away and pitching the funding partners least likely to say yes. If your 2026 slate assumes the economics of 2023, it’s already mispriced.
What you’ll learn
- Where studio backing fell and where the money went instead
- The financing models replacing it, including deal structures new to the last three years
- Which territories and formats are pulling in new capital
- How one production house built predictable cash flow without a studio greenlight
- How VIQI turns “where’s the money?” into a named, contactable shortlist in seconds
Featured insights
- A top financier, on the record, on the single budgeting habit that kills deals before they start.
- An entire category of active funding partners like Red Bull, Mailchimp, Crocs that most producers never think to pitch.
Inside the briefing (chapter timestamps)
| 0:00 | Setting the agenda |
| 2:09 | Inside Vitrina + VIQI |
| 10:00 | The myth: how much studios actually back |
| 13:30 | Where production went instead : Europe · APAC · LATAM |
| 16:00 | A financier, on the record, about your budget |
| 18:10 | The financing models replacing the studio |
| 23:53 | Case study: QC Entertainment |
| 26:34 | Case study: the house that cracked predictable financing |
| 28:17 | Case study: Fifth Season |
| 30:04 | Slate financing & private equity |
| 33:32 | Soft money, sales agents & government commissions |
| 36:50 | The funding partners nobody’s pitching |
| 39:09 | VIQI, live: one question, one shortlist |
| 48:50 | How to get your project funded |
Who should watch
Producers and heads of production · financiers and co-production executives · corporate strategy and content-finance leaders at studios, streamers and broadcasters · sales agents, distributors and post/VFX principals navigating the new capital map.
ABOUT THE SPEAKERS

HOST
Kunal Barai
Strategic Growth & Solutions Leader, Vitrina
– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.

EXPERT
Atul Phadnis
Founder & CEO, Vitrina A.I.
– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.
About Vitrina
Vitrina is the intelligence platform for the global entertainment industry, a verified supply-chain graph of 360K+ companies, more than 1.3M titles, and 3M+ executives across 100+ countries. Intelligence that doesn’t exist anywhere else, made conversational through VIQI.

















