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Disney has formed a new strategic group to manage and coordinate how it develops and deploys next-generation technologies, including artificial intelligence (AI) and mixed reality (XR). This move is designed to ensure that the company adopts these technologies in a manner that aligns with its core values and long-term business strategies.

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Jamie Voris, who has held the position of Chief Technology Officer (CTO) at Walt Disney Studios for 14 years, will lead the newly created Disney Office of Technology Enablement (OTE). In his new role, Voris will report directly to Disney Entertainment co-chairman Alan Bergman, who announced the formation of OTE in an internal memo on Friday.

The establishment of the Office of Technology Enablement reflects Disney’s commitment to innovation and leadership in AI and Mixed Reality. The group’s mission is to ensure that Disney navigates these complex technological frontiers with a strategic, coordinated, and ethically grounded approach.

The Office of Technology Enablement aims to position Disney as an industry leader in setting best practices for AI and mixed reality. Voris and his team will collaborate with technology departments across the company, including divisions such as Disney Entertainment, ESPN, and Disney Experiences (which includes the theme parks). The purpose is to facilitate alignment and enhance Disney’s technological initiatives across its various segments.

According to Bergman, OTE will not centralize or take control of AI and mixed reality projects that are already underway in Disney’s various business units. Instead, the goal is to ensure that these initiatives align with Disney’s values and strategic goals. The new office will help drive outcomes with greater agility, speed, and consistency across the organization.

Eddie Drake, previously the head of technology at Marvel Studios, will succeed Voris as the CTO of Walt Disney Studios.

The creation of Disney’s Office of Technology Enablement has significant implications for the entertainment supply chain. By establishing a centralized yet collaborative framework for AI and mixed reality, Disney is likely to influence how suppliers, partners, and vendors adapt to emerging technologies. Here are some key areas of impact:

• Content Creation and Distribution: AI and XR could revolutionize how content is created, optimized, and distributed. Content suppliers might need to integrate AI-driven tools for production efficiency, personalization, and immersive storytelling formats to meet Disney’s evolving technological standards.

• Vendor and Partner Adaptability: Companies partnering with Disney may have to accelerate their own adoption of AI and mixed reality. This could involve upgrading infrastructure, ensuring compliance with new technology-driven practices, and collaborating more closely on R&D to deliver enhanced and compliant experiences.

• Data Management and Analytics: With AI playing a more prominent role, data privacy, security, and ethical management will be critical for all entities in the entertainment supply chain. Disney’s emphasis on responsibility may set industry benchmarks, compelling partners to adopt robust data governance frameworks.

• Training and Skill Development: As AI and mixed reality technologies become integral, training programs for staff, both internally and externally, will be essential. Vendors and collaborators may need to invest in skill development to keep pace with Disney’s technological advancements.

• Regulatory Compliance and Ethical Standards: Disney’s commitment to responsible tech adoption could influence broader industry regulations and standards. Suppliers and partners will likely need to align with new ethical guidelines, ensuring transparency and fairness in AI applications, from content algorithms to consumer-facing experiences.