IP Goldmine: What’s Being Optioned, Greenlit, and Financed Now
This briefing tracks which books, games, podcasts, plays and formats are turning into film and TV this year, who is buying them, and what that signals for your slate.
Everyone wants proven IP. Almost nobody sees the deal before it’s announced.
Last year Netflix and Prime optioned books and formats at a pace that still feeds their 2025 and 2026 productions. The catch is timing. By the time an option becomes a press release, the rights are gone and you’re reading about a competitor’s win.
Producers keep pitching the categories that peaked two years ago, and plenty of studios keep watching the same dozen titles everyone else watches. The question worth sitting with: which sources are accelerating now, who is actually spending against them, and how early can you see it coming.
What’s getting adapted into film and TV right now
- One adaptation category is climbing on a curve we almost never see in this business. The chart is inside, along with the reason the room went quiet.
- Formats still anchor a lot of slates. Which genres get optioned, and the markets pushing them.
- Podcasts, real-life articles, stage plays, games. The newer sources buyers are actually picking up.
- Book optioning in 2025, measured against 2023 and 2024, plus the genres that cross borders.
- The buyers who are moving hardest by category, including one that has quietly climbed and one that has pulled back.
- A live walk-through of finding the right commissioner for a single genre, down to names and contacts.
Deals and moments covered
A Washington Post feature about kids go-karting toward F1 became a Netflix docuseries. A Korean stage play got commissioned before its second night. What counts as adaptable has moved, and the full pattern sits inside.
Skydance-Paramount cleared its approval, and that reshapes the buy side. Freshly recapitalized studios shop differently. We show how to read the next moves.
We saved one category for last because the growth is hard to believe. The players driving it are named in the replay.
Chapter guide/ Time Stamps
| 0:00 | Welcome, and how Vitrina tracks unreleased IP |
| 11:45 | Formats: what’s getting optioned, and by whom |
| 23:30 | New sources: podcasts, articles, plays, games |
| 29:50 | Books: the 2025 surge and the genres that travel |
| 37:30 | The category exploding fastest |
| 41:15 | ViQi live: finding the right commissioner |
Who this briefing is for
- Development and strategy leads at large studios and streamers
- Producers and heads of development
- Sales agents and distributors tracking rights movement
- Post and VFX principals reading early demand
- Financiers watching where IP capital flows
About Vitrina
Vitrina is the intelligence platform for the global entertainment industry. It runs on a verified supply-chain graph of 360K+ companies, more than 1.3M titles, and 3M+ executives across 100+ countries. Intelligence that lives nowhere else, made conversational through ViQi.




































