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IP Goldmine: What’s Being Optioned, Greenlit, and Financed Now
This briefing tracks which books, games, podcasts, plays and formats are turning into film and TV this year, who is buying them, and what that signals for your slate.
Everyone wants proven IP. Almost nobody sees the deal before it’s announced.
Last year Netflix and Prime optioned books and formats at a pace that still feeds their 2025 and 2026 productions. The catch is timing. By the time an option becomes a press release, the rights are gone and you’re reading about a competitor’s win.
Producers keep pitching the categories that peaked two years ago, and plenty of studios keep watching the same dozen titles everyone else watches. The question worth sitting with: which sources are accelerating now, who is actually spending against them, and how early can you see it coming.
What this briefing covers
- The one adaptation category climbing on a curve we almost never see in this business, and why the room went quiet when the chart came up
- Where formats still sit as a source for broadcasters and streamers, which genres get optioned, and the markets driving them
- The newer sources now getting picked up: podcasts, real-life articles, stage plays, and games
- How 2025 book optioning compares with 2023 and 2024, and which genres travel across borders
- The buyers moving most aggressively by category, including who has quietly climbed and who has pulled back
- A live look at finding the right commissioner for one genre, down to the names and contacts inside each company
Worth the watch
A Washington Post piece on kids go-karting toward F1 became a Netflix docuseries. A Korean stage play was commissioned before its second performance. What counts as adaptable IP has shifted, and the full pattern is inside.
The Skydance-Paramount approval changes the buy side. A freshly recapitalized studio shops differently, and we show how to read its next moves.
One category got saved for last because the growth chart is hard to believe. We name the players driving it.
Chapter guide/ Time Stamps
| 0:00 | Welcome and what the session covers |
| 2:00 | How Vitrina tracks unreleased projects |
| 8:30 | Why the unreleased side is the part that matters |
| 11:45 | Formats as an IP source, and 2024 against 2025 |
| 15:30 | Unscripted formats, and where they held steady |
| 20:20 | The IP value chain, and what Squid Game set off |
| 21:50 | Scripted formats, the smallest pool of all |
| 23:30 | Podcast adaptations |
| 25:00 | Articles and real-life stories |
| 25:50 | Stage plays as a market-entry move |
| 28:10 | Game adaptations and Japan’s role |
| 29:50 | Books: 2025 already past the halfway mark |
| 31:20 | Skydance-Paramount, and the financing wave behind it |
| 33:00 | Which book genres are getting acquired |
| 36:00 | What Prime tends to back |
| 37:30 | The category saved for last |
| 38:15 | Graphic novels, manga, anime, and live-action crossovers |
| 41:15 | ViQi, live: from a question to the right commissioners |
| 43:40 | Documentary commissioning over the last six months |
| 45:10 | The four companies, and the people inside them |
| 46:40 | Close |
Who should watch
- Development and strategy leads at large studios and streamers
- Producers and heads of development
- Sales agents and distributors tracking rights movement
- Post and VFX principals reading early demand
- Financiers watching where IP capital flows
About Vitrina
Vitrina is the intelligence platform for the global entertainment industry. It runs on a verified supply-chain graph of 360K+ companies, more than 1.3M titles, and 3M+ executives across 100+ countries. Intelligence that lives nowhere else, made conversational through ViQi.
