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Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced the acquisition of Argoid AI, a cutting-edge artificial intelligence company specializing in recommendation engines and programming automation for OTT platforms. This acquisition marks a significant step in Amagi’s mission to empower media companies with intelligent content planning, distribution, and monetization solutions.

Argoid AI’s innovative capabilities in artificial intelligence have been instrumental in enhancing content recommendations and enabling real-time programming decisions. These solutions have driven increased viewer engagement and optimized channel operations for streaming media customers. By integrating Argoid AI’s advanced algorithms into its product suite—including Amagi NOW and CLOUDPORT—Amagi will significantly enhance the platform’s functionality. This integration will enable media companies to make faster, smarter, and more personalized content scheduling decisions at scale.

This acquisition also strengthens Amagi’s ability to offer AI-powered content programming, metadata enrichment, and recommendation engine services—key components of its FAST 2.0 innovation.

“Amagi has been investing in AI/ML over the last couple of years. We strongly believe in the pivotal role AI/ML plays in transforming the media and entertainment industry by creating efficiencies, enhanced monetization, and a superior viewer experience,” said Baskar Subramanian, Co-founder & CEO of Amagi.

“With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions, significantly enhancing value for our customers. The combined expertise of both companies will address key challenges in the streaming industry, such as content discoverability, viewer retention, and intelligent programming.”

The acquisition also brings a wealth of talent to Amagi, including advanced AI capabilities and a team of skilled engineers and data scientists. Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join Amagi’s team. Their contributions will shape the future roadmap and further integrate AI into Amagi’s offerings.

“We are thrilled to join forces with Amagi, a true leader in media technology,” said Gokul Muralidharan, Co-founder of Argoid AI. “This partnership allows us to scale our AI-driven solutions, delivering even greater customer value. Together, we will revolutionize how content is programmed and distributed in the digital era.”

Amagi is a next-generation Emmy® award-winning media technology company offering cloud-based broadcast and targeted advertising solutions for TV and streaming platforms. Amagi enables content owners to launch, distribute, and monetize live and linear channels on Free Ad-supported Streaming TV (FAST) and video services platforms. With 24×7 cloud-managed services, Amagi delivers simplicity, advanced automation, and transparency in broadcast operations. Supporting over 800 content brands and 5,000+ channel deliveries in 150+ countries, Amagi operates globally, with offices in New York, Los Angeles, Toronto, London, Paris, Sydney, Seoul, and Singapore, as well as broadcast operations in New Delhi and innovation centers in Bengaluru, Zagreb, and Łódź.

Argoid AI is a pioneering artificial intelligence company providing advanced recommendation and programming automation solutions to OTT media platforms. Its AI-driven products help media companies optimize content curation, enhance viewer engagement, and streamline operational efficiencies. With a focus on innovation, Argoid AI has positioned itself as a leader in transforming the streaming media landscape.