Film-TV Content Demand: A Refreshing New Approach to Acquire International Content

At Vitrina A.I., we have a host of members who run streaming platforms or TV channels in their domestic markets – Brazil, South Africa, Australia, Japan, etc. These services compete with global players such as Netflix or Prime Video & Amazon Studios or Disney+ and want to retain their domestic subscribers. However, one key attraction of global streaming services (especially Netflix and Amazon Prime) to local populations, is the international collection of content that they bring in – something that local broadcasting or streaming companies are not very good at.

You can imagine the discomfort of say a Brazilian Content Acquisition lead trying to acquire content from Asia. Or say a South African Acquisition lead trying to acquire Hispanic content. These are not trifle problems due to obstacles such as:

1. Fragmented local box office data for movies
2. Weak or absent TV viewership data from international markets
3. No signals to predict success of international content in your local market

The best content curators in the entertainment industry are the Chief Content Officers, Heads of Production, Development, Programming, Acquisition, Licensing, Distribution. Every single day, these ace content curators screen, preview, pilot new movies, series, shows for development, production and acquisition. And every month, these content curation gurus vote for the content that they select – and they cast those votes with their content budgets. Wouldn’t it be amazing to use their collective wisdom to see what content is desirable… and in high demand? The more a content title from say Korea or Brazil or Türkiye gets acquired, the more it signals that title’s demand.

Vitrina follows the choices made by content curation leaders to track the scripts, formats, movies, shows, series, documentaries that were green-lit, financed, acquired or licensed. We call this Content Demand or Content Deal Intel. Our tracking of Content Demand is daily, round-the-clock and global. The titles in the blog we posted last week represent millions of dollars that were recently committed by the best Content Curators from Netflix to Prime Video & Amazon Studios to HBO to every major broadcast channel to every significant streaming company to every major production house in the world.

The trends coming from Vitrina’s Content Demand Intel are not confined to one particular sub-genre or sector of the entertainment industry. Instead, we cast a wide net, monitoring content deals from all corners of the world and across multiple genres, languages, scripted/ unscripted themes and topics and across varied budget levels. Get a comprehensive understanding of what’s making waves in the entertainment industry by looking at it from a variety of perspectives.

Example 1: Our Latest Blog on Global Content Demand

Example 2: Our Documentaries Demand Report (from earlier this year)

Vitrina’s innovative new approach to tracking Content Demand is appealing to major importers and exporters of Films and TV-series. We are currently working with a host of teams that want to know Global Content Demand (by country, genres, languages) as well as Film/ TV Production Financing Trends. If you’d like to have a chat about international content demand trends, email us on updates@vitrina.ai