Vitrina and Bullet Partner to Take Microdrama Global

Mumbai, 22.09.2026 — Vitrina, the global leader in film-tv-video supply-chain intelligence, today announced a partnership with Bullet, India’s microdrama OTT platform backed by Zee Entertainment. Bullet will use Vitrina’s network, intelligence, and demand signals to build out its partner base outside India as it expands into international microdrama and microseries markets.

Microdrama, short vertical episodes built for mobile, is one of the fastest-moving formats in entertainment right now. Speed matters: platforms that move first on the right co-production, distribution, and content partners win the audience. Bullet is using Vitrina to find those partners faster, with data instead of guesswork.

Microdrama has gone from a niche Chinese experiment to a global revenue machine in under five years. The category is on course for a $25.7 billion total market by 2030, combining China’s projected $16.2 billion with $9.5 billion outside China, scaling at an 11.5% CAGR and drawing 830 million-plus consumers worldwide, nearly double the size of the entire FAST channel market.

Through the partnership, Bullet gets access to Vitrina’s mapped network across 100+ countries, along with VIQI, Vitrina’s vertical AI platform, for matchmaking, partner qualification, and demand tracking specific to microdrama and microseries. VIQI will help Bullet identify which partners are active in the format, what territories and genres are seeing demand, and who to approach first.

“Microdrama is scaling faster than any format we’ve tracked, and the platforms that win it will be the ones who move first on the right partners,” said Atul Phadnis, Founder and CEO of Vitrina.

“The past year at Bullet has been transformative as we’ve deeply refined our understanding of regional storytelling across India. This audience validation has allowed us to scale production and achieve higher hit scores, driven largely by Trinetra AI, our AI filmmaking and script intelligence platform. Fuelled by this momentum, our partnership with Vitrina is the natural next step for our global expansion. Vitrina enables us to bypass the guesswork of international market research, empowering us to focus entirely on building strong relationships with local creators and taking our shows worldwide. This is an exciting time for us.” ~ Azim Lalani (Co-Founder and CBO)

About Vitrina

Vitrina is the global leader in media and entertainment supply-chain intelligence, serving 150,000+ decision-makers across streaming, broadcast, production, post, and distribution in 100+ countries. Its data foundation covers 300,000+ companies, 3 million+ professionals, 1.6 million+ projects, and 30 million+ mapped relationships. Vitrina’s vertical AI platform, VIQI, turns that intelligence into business answers, strategy, and matchmaking for the business of film-tv-video entertainment. Learn more at vitrina.ai.

About Bullet

Bullet is India’s microdrama OTT platform, delivering short, vertical-format drama built for mobile audiences. Backed by Zee Entertainment, Bullet is expanding its content and distribution footprint beyond India into global microdrama and microseries markets.

Media Contact
[Vitrina: Shahid Hussain, shahid.hussain@vitrina.ai]
[Bullet contact name, email, phone]