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Unscripted is the new prestige — inside the $19.8B global format boom reshaping how streaming platforms compete.
Unscripted Is Eating the World: The Multi-Billion Reality and Format Boom
Unscripted Is Eating the World: The Multi-Billion Reality and Format Boom
$19.8B
Global spend on unscripted content in 2025
+23%
Year-over-year growth — outpacing scripted
40+
Countries importing South Korean formats
Is unscripted the most underestimated category in the global content business?
The Multi-Billion Reality and Format Boom — a deep dive into the most underestimated category in global content.
What we’ll cover:
-
Why the $19.8B number is bigger than it looks — and where the money is actually going
-
Format export economics: South Korea, India’s regional boom, Saudi Vision 2030
- The social-native format advantage — why reality travels where drama can’t
Key data points
- India regional reality +12% YoY
- Saudi entertainment infra: $4B committed
- Local content mandates accelerating
- Reality CPMs closing gap with scripted
CONFIRMED ATTENDEES FROM THESE COMPANIES
ABOUT THE SPEAKERS
HOST
Kunal Barai
Strategic Growth & Solutions Leader, Vitrina
– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.
EXPERT
Atul Phadnis
Founder & CEO, Vitrina A.I.
– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.
Vitrina Methodology
This intel is brought to you by Vitrina – the world’s most powerful and fastest intelligence system for the global Film & TV supply chain.
“We rely on Vitrina’s briefings for strategic planning across all our markets.”
— Executive Director, Global Content Strategy, Netflix
Free Spots Are Limited for This Insider Briefing
Recording available to Vitrina Members only.
Trusted by Execs and Leaders From
crafty apes
ITV_Studios 1
Globo 2024 1
Vector (1)
PRG
Hyphenate Media
Sony TV
Premier Digital
Netflix
Getty
Digital Film Tree
Amagi
William Morris Endeavor (WME) Entertainment
Endeavor Group
Warner Bros. Discovery
Sony Pictures
Toonz Media Group
SBT Brazil
Paramount
Special Broadcasting Service (SBS)
DLE Animation Japan
Google TV
Friday Filmworks
Who’s Here And How Do They Use Vitrina?
How the most forward-thinking studios, streamers, and service leaders use Vitrina to stay ahead in a fast-changing entertainment landscape.
Content Acquisition Leads use Vitrina to find regional content and their distributors
Leadership uses Vitrina to find CoPro partners, profile their preferences and vet them.
Distribution teams use Vitrina to find new licensees as well as new deals by existing partners.
What Industry Leaders Are Saying on
Vitrina Business Network’s Impact
Disney+ Strategy Lead
Strategy Lead
Vitrina’s global coverage on content production and licensing provides unparalleled insights across regions, making it easy to monitor trends and conduct competitor analysis.
WBD Production Strategy Lead
Strategy Lead
Vitrina simplifies what used to be a complex task – monitoring production trends and staying ahead across regions.
Selin Yeninci
CEO
Vitrina provides in-depth profiling that helps my team and me identify the right companies and key executives to target and pitch for projects in development. Their daily updates on company and executive tracking ensure we always have the most relevant and accurate insights.
Intel
Head, Inside Sales
Vitrina’s detailed company and contact profiling is unparalleled. It has provided key insights that have significantly enhanced our lead generation efforts.
Shawn Moffatt
CEO
Vitrina is my new girlfriend, spending so much time to find partners, trends and potential businesses to acquire.
Intel
Ramy Katrib
CEO
Vitrina’s intelligence on global supply-chain and company expertise has been incredibly valuable. It has not only provided key insights but also become a blueprint for fostering collaboration and building partnerships across the globe.
IntelProject Tracker
Arran Birchenough
Head of Sales, APAC
We had struggled to monitor development and production projects in the Americas, APAC, and EMEA. Vitrina Project Tracker’s scale and scope are truly breathtaking, and the best part is that it’s updated daily.
Project Tracker
Virginia Melrose
Head of Content
Vitrina has been pivotal in helping us reassess and optimize our programming mix, distributor selections, and language strategies, while keeping our leadership informed about global supply chain shifts. Additionally, they have played a key role in expanding our outreach to new prospective partners across APAC and EMEA.
IntelProject Tracker
Bill Roberts
CFO
Vitrina’s Project Tracker allows us to do both – grasp high-level trends for Film-TV projects in Development, Production and Releases while also enabling our business development leaders to pursue individual projects and the associated production companies.
IntelProject Tracker
Angela Colla
Head of Business Unit | International Licensing | Content Distribution & Partnerships – Globo
Vitrina provides unified daily intel on Co-Productions, Formats, and International Licensees, aligning stakeholders across leadership, function heads, and sales teams. Their actionable insights bridge strategy and execution seamlessly.
Faz Aftab
Director of Media & Entertainment Partnerships, Google
Our TV platform has about 22 million devices in very different markets. So, how do we design a product that’s right fit for the market? We need that intelligence and Vitrina compliments what we’ve got in terms of data sources. And we use that in order to make those right execution decisions in the right marketing.
Shalini Govil-Pai
VP & GM of TV at GoogleTV
Vitrina’s ambitious goal to map and connect the fragmented entertainment supply-chain globally has been executed by the team in style and at scale!
Devendra Deshpande
CEO, Friday Filmworks
Vitrina’s PartnerFinder continues to connect us with international entertainment companies for co-production opportunities, opening new doors in the global market.
P. Jayakumar
CEO Toonz Media Group
Vitrina has helped us find partners and customers across major territories.
