Navigating the Dynamics of Global Content Licensing Trends

Global Content Licensing Trends: Package Deals, Content Libraries, and Rights Acquisition- Who’s buying what, from whom, and why?

WHY ATTEND

Is your content strategy out of sync with global licensing trends?

This session delivers a strategic breakdown of the shifting global content marketplace, answering the critical question: who is buying what, and from whom? We will analyze how traditional broadcasters and global streamers are evolving their acquisition strategies in a fiercely competitive landscape.

Master the essential strategies for navigating the international content bazaar, with a clear breakdown of cross-border transaction trends and their impact on library valuation and territorial rights. Gain unparalleled insights into the genres, formats, and languages dominating the market to secure the most in-demand content and identify the powerhouse players to guide your acquisition and distribution strategy.

KEY TAKEAWAYS

How broadcasters in the Americas and Europe are shifting their content acquisition strategies.
What types of content global streamers are actively acquiring to strengthen libraries.
The regional trends driving licensing—from powerhouse exporters to top importing markets.
Which genres, languages, and formats are proving most successful in cross-border deals.
The most active content buyers and the leading distributors/sellers shaping today’s licensing landscape.
Early signals of package deals, rights movements, and territory-level opportunities.

Who is this for

This briefing is built for people who make or fund decisions about how content gets produced — not for general AI curiosity.

Producers & EPs

Looking to cut production costs and timelines without cutting corners on quality or buyer expectations.

Studio & Streamer Execs

Setting internal AI policy and want a clear-eyed view of what’s production-ready versus what’s still risky.

Post & VFX Vendors

Deciding where to invest in AI tooling to stay competitive on turnaround and price.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.