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Ross Video, a global leader in live production technology, today announced the acquisition of LAMA, a developer of advanced audio production software based in the Netherlands. The acquisition is intended to significantly strengthen Ross Video’s audio solution set and core audio technology, and includes the addition of LAMA’s experienced audio software solutions team.

Executive Commentary

Jeff Moore, Executive Vice-President and Chief Marketing Officer of Ross Video, stated, “We are excited to welcome the LAMA team to Ross. This acquisition extends our audio capabilities, both on-premises and in the cloud, reinforcing our commitment to giving customers everything they need to connect with their audiences.”

 

Ewan Cameron, Co-founder and CCO of LAMA, commented, “Joining Ross Video allows us to keep innovating while expanding access to our technology through a trusted global brand.”

 

Nigel Spratling, Vice President of Production Switchers at Ross Video, added, “It was clear LAMA had built something truly special: technology that’s modern, efficient, and aligned with the needs of today’s operators.”

Technology and Application

LAMA’s software is designed to streamline live audio workflows for a wide range of users, from broadcast engineers to streaming content creators. The technology features a software-defined approach to connectivity, mixing, and mix automation, enabling speed, flexibility, and integration. It has been used in major live events, including Eurosport’s coverage of the Olympic Games Paris 2024.

Looking Ahead

The acquisition provides Ross Video customers with access to fully integrated audio mixing tools that complement their existing video workflows. LAMA’s software will be demonstrated at the Ross Video booth (Booth 8.B91) during IBC 2025, taking place in Amsterdam from September 12-15.

About Ross Video

Ross Video is a global leader in live production technology, delivering high-impact, end-to-end solutions for live broadcasts, events, and other content creation. The company’s products and services are trusted by professionals worldwide to connect with their audiences.

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