XR Extreme Reach CEO John Batter on Orchestrating Global Ad Creative, Payments, and the Future of Content Delivery

John Batter, CEO of Extreme Reach, discusses how the company's platform and payments solutions manage the complexity of global advertising workflows, talent payments, and the industry shift towards CTV, AI, and dynamic ad insertion.

The Devil in the Details: Negotiating Investor Back-End Participation in the $3.5T Supply Chain