Impact of Hollywood Strikes & Gen AI on Post-production: HPA President’s Perspective

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Seth hallen Hollywood Lightiron HPA

Welcome to the Vitrina Podcast, where we dive into the most innovative and cutting-edge companies from within the global entertainment supply chain.

The third episode of Vitrina Podcast, we welcome Seth Hallen, Managing Director, Light Iron and President, Hollywood Professional Association (HPA) and also a Board Member, The Hollywood Partnership.

In this insightful podcast, Seth Hallen delves into his background, highlighting key industry shifts. The discussion covers the HPA Awards 2023, recent tumults in Hollywood, and the impact of remote workflows. Seth explores challenges arising from the Writer’s Guild and Actors’ Strike, emphasizing the significance of cloud-based collaborative environments and A.I. in production. The podcast delves into HPA’s Open Letter, Gen A.I., and provides an outlook on navigating challenges in 2024. A comprehensive exploration of industry dynamics and technological advancements, offering a compelling snapshot of the evolving landscape.

Seth Hallen brings over 30 years of experience in media and entertainment technology, specializing in post-production workflows, he leads teams across North America and Europe, achieving remarkable milestones. As the current President of the Hollywood Professional Association and a Board Member of The Hollywood Partnership, Seth’s advocacy for industry advancements and mentorship of emerging professionals reflect a deep dedication to shaping the future of content creation and distribution.

Podcast Chapters

  • 00:00 Introduction
  • 01:06  Seth’s background
  • 03:45  HPA Awards 2023
  • 05:44  Recent Turmoils in Hollywood
  • 10:07  Remote Workflows
  • 11:49  Effect of Writer’s Guild and Actors’ Strike and Wars on Productions
  • 15:13  Cloud-based Collaborative Environments & A.I.
  • 16:56  Challenges Due to the Downturn in Productions
  • 25:37  HPA’s Open Letter
  • 30:35  Gen A.I.
  • 37:35  Outlook on 2024

The strikes were a symptom of a bigger problem — which was this economically-challenged environment of content creation and consumption.

About Light Iron:

Light Iron, Panavision’s post-production division, provides state-of-the-art solutions to enhance the creative process. Light Iron delivers post-production workflows that minimize time, maximize image fidelity, and further the filmmaker’s artistic vision. Light Iron services feature films, episodic television, and commercial projects at over six locations across the United States and internationally.

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In Conversation with

Seth Hallen
Managing Director, Light Iron
President, Hollywood Professional Association (HPA)
Board Member, The Hollywood Partnership

Welcome to the Vitrina Podcast, where we dive into the most innovative and cutting-edge companies from within the global entertainment supply chain.

The third episode of Vitrina Podcast, we welcome Seth Hallen, Managing Director, Light Iron and President, Hollywood Professional Association (HPA) and also a Board Member, The Hollywood Partnership.

In this insightful podcast, Seth Hallen delves into his background, highlighting key industry shifts. The discussion covers the HPA Awards 2023, recent tumults in Hollywood, and the impact of remote workflows. Seth explores challenges arising from the Writer’s Guild and Actors’ Strike, emphasizing the significance of cloud-based collaborative environments and A.I. in production. The podcast delves into HPA’s Open Letter, Gen A.I., and provides an outlook on navigating challenges in 2024. A comprehensive exploration of industry dynamics and technological advancements, offering a compelling snapshot of the evolving landscape.

we have a challenged box-office, the pandemic kinda disrupted that in a big way, ancillary sales of DVD and Blu-ray…

Podcast Chapters

00:00 Introduction
01:06 Seth’s background
03:45 HPA Awards 2023
05:44 Recent Turmoils in Hollywood
10:07 Remote Workflows
11:49 Effect of Writer’s Guild and Actors’ Strike and Wars on Productions
15:13 Cloud-based Collaborative Environments & A.I.
16:56 Challenges Due to the Downturn in Productions
25:37 HPA’s Open Letter
30:35 Gen A.I.
37:35 Outlook on 2024

The strikes were a symptom of a bigger problem — which was this economically-challenged environment of content creation and consumption.

Seth Hallen brings over 30 years of experience in media and entertainment technology, specializing in post-production workflows, he leads teams across North America and Europe, achieving remarkable milestones. As the current President of the Hollywood Professional Association and a Board Member of The Hollywood Partnership, Seth’s advocacy for industry advancements and mentorship of emerging professionals reflect a deep dedication to shaping the future of content creation and distribution.

About Light Iron:

Light Iron, Panavision’s post-production division, provides state-of-the-art solutions to enhance the creative process. Light Iron delivers post-production workflows that minimize time, maximize image fidelity, and further the filmmaker’s artistic vision. Light Iron services feature films, episodic television, and commercial projects at over six locations across the United States and internationally.

Light Iron's Latest Work

Why You Should Connect With Light Iron?
  • Comprehensive Post-Production Services: Light Iron offers a wide array of post-production services, including dailies, digital intermediate, HDR mastering, color correction, and grading, ensuring a one-stop solution for filmmakers.
  • Industry-Leading Expertise: As a Panavision company, Light Iron brings top-notch expertise in visual effects (VFX), on-set supervision, and creative post-production, enhancing the overall quality of projects.
  • Global Presence: With six locations across the United States, Light Iron provides convenient access to its high-quality post-production services, catering to diverse clients in feature films, episodic television, and commercial projects.
  • Cutting-Edge Technology: Light Iron stays at the forefront of technological advancements, offering HDR finishing, remote dailies, digital grading, and cloud services. This commitment to innovation ensures clients benefit from the latest tools and techniques.
  • Proven Track Record: The company’s impressive portfolio, including collaborations with major streaming platforms like Apple TV+, Netflix, and others, reflects its capability to deliver exceptional post-production workflows, making it a trusted choice for content creators.

In Conversation With

Seth Hallen
Managing Director, Light Iron, President, Hollywood Professional Association (HPA), Board Member, The Hollywood Partnership

As the Managing Director at Light Iron, a Panavision Company, Seth oversees post-production workflows, specializing in dailies, digital intermediate, editorial, archival, and data services for diverse projects.

Light Iron

Hollywood, USA

Get in touch with Light Iron

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