Warner Bros. Discovery Elevates Ryan Gould and Robert “Bobby” Voltaggio to Presidents of U.S. Advertising Sales

Warner Bros. Discovery has made a significant move by promoting Ryan Gould and Robert “Bobby” Voltaggio to the roles of presidents of U.S. advertising sales.

Career Trajectories

Gould has been with the studio since 2012, joining when Turner Broadcasting acquired Bleacher Report. Most recently, he led streaming, digital, and advanced advertising sales and client partnerships at WBD since 2023. Voltaggio, on the other hand, joined Discovery in 2005 in advertising sales and was elevated to head of revenue and operations in 2019, serving in that capacity until this latest promotion.

Leadership Transition

Their appointments follow the departure of Jon Steinlauf, the former head of advertising sales at WBD, who left the company in late 2024, prompting the search for his successor.

Strategic Oversight

In their new roles, Gould and Voltaggio will oversee the studio’s comprehensive sales portfolio across both networks and streaming platforms, which includes sports, news, client partnerships, and digital sales. They will report directly to Bruce Campbell, WBD’s chief revenue and strategy officer. Campbell emphasized that promoting from within was a strategic decision, particularly in light of the “rapidly evolving advertising market.”

Vision for the Future

“Ryan and Bobby have been instrumental leaders in driving our business since the merger. They are innovative, decisive, and team-oriented in all that they do. They will build upon our already strong foundation and reshape our overall sales strategy. These changes will be transformative for our business,” Campbell remarked.

Industry Context

The timing of these promotions is crucial for the television industry. As streaming video platforms, including WBD’s own Max, increasingly venture into advertising, this shift aims to counterbalance the declines seen in linear TV.

Upcoming Presentation

Gould will take on the role of president of U.S. advertising sales, go-to-market, while Voltaggio will serve as president of U.S. advertising sales, platform monetization. Their promotions come just ahead of WBD’s 2025 Upfront Presentation scheduled for May 14 in New York City.

Persons

Ryan Gould, Robert “Bobby” Voltaggio, Jon Steinlauf, Bruce Campbell

Company Names

Warner Bros. Discovery, Turner Broadcasting, Bleacher Report

Titles

Max

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