Trending content deals in Film and Television – February 2023

Webinar Date: 11th-12th September

The ones to watch

Joyland 🇵🇰 🇺🇸

Urdu Drama · Romance, Country of origin: Pakistan & United States of America

As a patriarchal family yearn for the birth of a baby boy to continue their family line, their youngest son secretly joins an erotic dance theatre and falls for a transgender starlet.

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Run Rabbit Run 🇦🇺 🇺🇸

English, Thriller · Horror, Country of origin: Australia & United States of America

Sarah is a fertility doctor with a firm understanding of the cycle of life. When she is forced to make sense of the increasingly strange behavior of her young daughter Mia, she must challenge her own beliefs and confront a ghost from her past.

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Knutby 🇸🇪

Swedish Drama : Season Renewal, Country of origin: Sweden

Anna, a young and naive woman, moves to Knutby to become part of the free church congregation as a nanny, which to her seems like a warm and pious community. But soon the idyll that never existed crackles, and manipulation, power games, social exclusion, group pressure, brainwashing, fanaticism and both more and less religiously sanctioned left-wing chatter end in murder and grief.

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The Return 🇮🇹 🇬🇧

English – Planned, Country of origin: Italy & United Kingdom

After 20 years away, Odysseus (Fiennes) washes up on the shores of Ithaca, haggard and unrecognizable. The King has finally returned home but much has changed in his kingdom since he left to fight in the Trojan war.

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Latest Projects in Development

Booster Gold 🇺🇸

HBO Max signed a production deal with DC Films for Booster Gold

I Know What You Did Last Summer 🇺🇸

Sony Pictures Entertainment to produce “Untitled I Know What You Did Last Summer Sequel”

Quick Answer

Content deals in film and television are driven by streaming platform expansion, international co-production demand, and format rights sales across global markets. Key deal types include platform licensing agreements, distribution arrangements, co-production partnerships, and content library acquisitions as studios and streamers compete for compelling catalogue content worldwide.

For more context, explore Vitrina’s coverage of entertainment industry intelligence platform.

For more context, explore Vitrina’s coverage of global film production companies.

For more context, explore Vitrina’s coverage of co-production financing structures.

For more context, explore Vitrina’s coverage of content acquisition strategy.

For more context, explore Vitrina’s coverage of film distribution companies.

Latest Avails

The Seven Faces of Jane 🇺🇸

Great Escape signed a distribution deal with Superconductor for The Seven Faces of Jane for International
Gravitas Ventures signed a distribution deal with UTA Independent Film Group and Superconductor for The Seven Faces of Jane for North America – Theatrical and VOD

The Starling Girl 🇺🇸

Architect signed a distribution deal with 2AM and Pinky Promise for The Starling Girl for International
Bleecker Street Media signed a distribution deal with UTA Independent Film Group and WME Independent for The Starling Girl for North America – Theatrical

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View All - Latest Avails

Latest Season Renewals

Hotel Portofino 🇬🇧

Eagle Eye Drama signed a production deal with Beta Film and Drugi Plan for Hotel Portofino Season 3

Poker Face

Peacock signed a production deal with MRC, T-Street and Animal Pictures for Poker Face Season 2

Formats travelling abroad

The Bridge (Indian Version) 🇮🇳

Endemol Shine India signed a production deal with Black Knight Films for The Bridge (Indian version) (working title) for India

The Traitors (Denmark Version) 🇩🇰

TV2 signed a production deal with Blu for The Traitors (Denmark version) (working title) for Denmark

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Latest Licensing Deals

Ride On 🇨🇳

ATV signed an acquisition deal with Golden Network Asia for Ride On for Turkey

The Storms of Jeremy Thomas 🇬🇧

Joint Entertainment, A Contracorriente, Cohen Media Group and Curzon signed a distribution deal with Visit Films for The Storms of Jeremy Thomas for Taiwan, Spain, USA, UK and Ireland

Recent Acquisitions

She Came to Me 🇺🇸

Sky signed an acquisition deal with Protagonist Pictures for She Came to Me for United Kingdom, Ireland

Supernormal 🇪🇸

Radiotelevisão Portuguesa signed an acquisition deal with Beta Film for Supernormal for Portugal
Nova TV and Nova Cyprus signed an acquisition deal with Beta Film for Supernormal for Greece, Cyprus

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Frequently Asked Questions

What types of content deals dominate film and TV?

Film and television content deals include licensing agreements granting streaming rights for a fixed term, co-production partnerships sharing costs across territories, distribution deals placing content across platforms, and format sales allowing remakes in new markets. Pre-sale agreements and output deals are also common structures in the industry.

How do streaming platforms acquire content?

Streaming platforms acquire content through direct commissioning of originals, licensing existing titles from studios and distributors, co-production agreements with international broadcasters, and outright purchase of content libraries. The balance between originals and licensed content varies significantly by platform strategy, budget, and subscriber growth targets.

What drives entertainment content deal activity?

Entertainment content deal activity is driven by streaming platform growth, international demand for local-language content, the rise of AVOD and FAST channels, format rights expansion across new markets, and consolidation among major studios. Deal intelligence tools like Vitrina track 300,000+ M&E companies to map deal flow globally.

Who is this for

This briefing is built for people who make or fund decisions about how content gets produced — not for general AI curiosity.

Producers & EPs

Looking to cut production costs and timelines without cutting corners on quality or buyer expectations.

Studio & Streamer Execs

Setting internal AI policy and want a clear-eyed view of what’s production-ready versus what’s still risky.

Post & VFX Vendors

Deciding where to invest in AI tooling to stay competitive on turnaround and price.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.