Disguise, the innovative technology platform behind stunning visual experiences at major events like MDL Beast Soundstorm 2024, the Dubai Expo’s Al Wasl Dome, and the breathtaking displays on the Burj Khalifa, is gearing up for a significant presence at the Middle East’s premier trade shows this May. The company will showcase emerging trends and groundbreaking innovations that are shaping the future of entertainment, providing immersive demonstrations and valuable insights into the transformative power of its technology.

At these events, broadcasters, filmmakers, and sports franchises will have the chance to connect with the Disguise team and discover how extended reality (xR), virtual production, and augmented reality (AR) can elevate their storytelling. Disguise’s cutting-edge solutions are designed to empower creators across various industries—from thrilling sports fans in modern stadiums to captivating cinema audiences and illuminating urban landmarks.

Rebecca Knight, Vice President of Sales EMEA at Disguise, remarked: “With mega projects like Neom and Qiddiya, along with global events such as World Expo 2030 on the horizon, the demand for extraordinary visual spectacles in the Middle East is at an all-time high. However, many still perceive these visuals as too complex to implement. By participating in some of the region’s top trade shows this May, we aim to demystify the process, allowing attendees to see just how straightforward it is to create an immersive experience using Disguise’s software, hardware, and service solutions.”

Disguise will kick off its participation at CABSAT 2025, taking place from May 13–15 at the Dubai World Trade Centre (Booth S1-H22). Here, the team will demonstrate state-of-the-art solutions for virtual production and next-gen broadcast studios. Attendees of the co-located Integrate Middle East event can also explore Disguise’s tools for crafting location-based experiences and witness firsthand how immersive, data-driven visuals can enhance fan engagement at live events and sports.

Following this, Disguise will be a proud sponsor at the Stadiums and Sports Innovation Summit KSA 2025, scheduled for May 19–20 at the Hyatt Regency Riyadh Olaya. The company will showcase how its technology can revolutionize sports venues—boosting fan engagement and driving innovation within the region’s rapidly evolving sports sector.

From May 20–22, Disguise will exhibit at the Saudi Entertainment and Amusement (SEA) Expo 2025 at the Riyadh Front Exhibition and Conference Centre (Booth 4C441). Sales Manager Josh Darlington will engage with key regional stakeholders as part of the UK Pavilion, highlighting the company’s capabilities in themed entertainment and sharing success stories from significant projects across the Middle East.

Lastly, Disguise will collaborate with production partner mediaPro at the Saudi Light & Sound (SLS) Expo, also occurring from May 20–22 at the same venue (Stand 2B231). After powering mediaPro’s recent high-profile events, including the Dakar Rally Closing Ceremony, The Agenda Funtico launch, and the ADIB Cup 2025, Disguise will host live demonstrations at the booth from 6 to 8 p.m. daily, providing a direct glimpse into the platform’s capabilities in action.