Nippon TV has appointed Satoru Hiramatsu as the new General Manager of Global Content Business. Hiramatsu, who previously worked in programming and streaming, will oversee global content sales and promotion. He replaces Mikiko Nishiyama, now Executive Advisor at Global Strategy Headquarters. Hiramatsu aims to expand Nippon TV’s international reach with formats like Dragons’ Den, Old Enough!, and Mother.

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