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Entertainment

How to Discover Netflix’s Asia Strategy in 5 Clear Moves

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Netflix Discovering Production Partners in Asia

 Introduction

Ever wondered how global giants like Netflix manage to find the perfect production partners in complex, diverse regions like Asia? 🤔 It’s no small feat. The Asian entertainment landscape is vibrant but fragmented—with thousands of niche studios, post houses, and creative gems hidden beyond typical industry radars.

Well, Netflix cracked the code—and they did it using Vitrina.

This blog breaks down exactly how Netflix uses Vitrina to identify, evaluate, and collaborate with specialist production companies across Asia. If you’re in the media supply-chain, there’s a lot here you can apply to your own outreach and deal-making strategy.

Excited? Let’s jump right in!

Curious how Vitrina can help you? Try it out today!
Trusted by global entertainment leaders to grow business, acquire high-demand content, promote projects and services, and track every Film + TV production worldwide

Table of content

  1. Introduction
  2. Key-Takeaways
  3. Why Netflix Looks to Asia for Production
  4. How Vitrina Helps Netflix Find the Right Partners
  5. What You Can Learn from Netflix’s Strategy
  6. Case Study: Animation & Genre Studios
  7. About Vitrina
  8. Conclusion
  9. FAQs

Key Takeaways

Key Insight What It Means for You
Netflix uses Vitrina to scout niche Asian studios You can too, to find targeted partners fast
Production partner discovery spans services, genre, region Get ultra-specific on what you need
Outreach to decision-makers is seamless Skip gatekeepers, talk to the right people
Daily project + deal intel powers smarter choices Know what’s hot and who’s doing it

Why Netflix Looks to Asia for Production

Asia is a creative powerhouse. From Korea’s Hallyu wave to India’s rich storytelling legacy, this region is packed with talent. Netflix sees this and has made Asia central to its global content push.

  • Cost-effective production with world-class quality
  • High-growth regional demand for local-language stories
  • Unique formats and culturally rich genres

But finding the right partner in Asia isn’t simple. Enter Vitrina.

How Vitrina Helps Netflix Find the Right Partners

Vitrina gives Netflix a clear edge by offering:

  • Discovery tools to find vetted production/post vendors by service type, genre expertise, region, and language
  • Executive access with verified contacts and mapped responsibilities
  • Project tracking to see who’s working on what, in real time

Netflix doesn’t waste time on endless web searches or generic databases—they use Vitrina’s deep, structured intel to match with the right partner, fast.

Ready to apply this tip today? Go for it!

What You Can Learn from Netflix’s Strategy

Whether you’re a broadcaster, a vendor, or a content buyer, Netflix’s method is powerful:

  • Be clear on your production needs (e.g., docu-reality in India, anime-style work in Indonesia)
  • Use platforms like Vitrina to discover partners beyond the usual suspects
  • Outreach strategically—go to the decision-makers, not generic inboxes

Get Connected with Decision-Makers

Access key Netflix execs by function and geography – from content heads to vendor ops.
Production

Case Study: Animation & Genre Studios

Netflix has scouted and shortlisted Asian production studios in categories like:

  • Anime-inspired storytelling in Philippines and Japan
  • Fantasy/horror VFX specialists in South Korea
  • Sports docu producers in India, Vietnam, Malaysia

Want to see a similar success story? Read the Warner Bros. Discovery case right here.

About Vitrina

Vitrina is the world’s most comprehensive platform for discovering, qualifying, and connecting with the global entertainment supply chain. Our deep profiles on 100,000+ companies and 3 million execs help companies like Netflix, Globo, and WME make faster, smarter decisions—across sourcing, co-pros, acquisitions, and outreach.

Check exactly how we help right here.

Trusted by Execs and Leaders From

Conclusion

Netflix’s Asia production strategy is no mystery—it’s smart use of the right discovery tools, like Vitrina. By leveraging deep profiling, real-time project tracking, and verified outreach data, they’ve built powerful creative partnerships across the continent.

Which step will you try first? Comment below!

Ready to get started today? Sign up at Vitrina.ai!

Frequently Asked Questions

They use Vitrina to uncover high-quality studios that lack web presence or marketing muscle but excel at their niche.

Absolutely. Vitrina levels the playing field—anyone can find global partners using our tools.

Deeper profiling, verified contact data, and project linkage make Vitrina far more business-actionable.

Nope. It’s for service providers, financiers, broadcasters, and anyone in the entertainment supply-chain.

Not a Vitrina Member? Apply Now!

Vitrina tracks global Film & TV projects, partners, and deals—used to find vendors, financiers, commissioners, licensors, and licensees

Vitrina tracks global Film & TV projects, partners, and deals—used to find vendors, financiers, commissioners, licensors, and licensees

Not a Vitrina Member? Apply Now!

Real-Time Intelligence for the Global Film & TV Ecosystem

Vitrina helps studios, streamers, vendors, and financiers track projects, deals, people, and partners—worldwide.

  • Spot in-development and in-production projects early
  • Assess companies with verified profiles and past work
  • Track trends in content, co-pros, and licensing
  • Find key execs, dealmakers, and decision-makers
Become a Vitrina Member

Who’s Using Vitrina — and How

From studios and streamers to distributors and vendors, see how the industry’s smartest teams use Vitrina to stay ahead.

Find Projects. Secure Partners. Pitch Smart.

  • Track early-stage film & TV projects globally
  • Identify co-producers, financiers, and distributors
  • Use People Intel to outreach decision-makers

Target the Right Projects—Before the Market Does!

  • Spot pre- and post-stage productions across 100+ countries
  • Filter by genre and territory to find relevant leads
  • Outreach to producers, post heads, and studio teams

Uncover Earliest Slate Intel for Competition.

  • Monitor competitor slates, deals, and alliances in real time
  • Track who’s developing what, where, and with whom
  • Receive monthly briefings on trends and strategic shifts
PRODUCTION FINANCE

Production Finance lead uses Vitrina to find trends, co-pro partners.

SALES

Sales Leader uses Vitrina to find new green-lit projects to pitch

PRODUCTION

Account Execs use Vitrina to follow key Streamers and ProdCos for new projects

STRATEGY

Strategy teams monitor competitive upcoming slates and licensing activities

STRATEGY

Strategy teams monitor competitive upcoming slates and production partners

STRATEGY

Strategy and Finance leaders use Vitrina for CoPro partner discovery

SALES & BD

Sales and BD use Vitrina for leads qualification and enrichment

SALES & BD

Sales and BD leads use Vitrina to find new projects to pitch

TECHNOLOGY SALES

Discovery of active post-production and VFX companies

CXO LEADERSHIP

Finance Leader uses Vitrina to find market trends

LICENSING

CoPro partner discovery; TV Format licensees; Buyer profiling and preferences.

CONTENT ACQUISITION

Content Acquisition Leads use Vitrina to find regional content and their distributors

DEVELOPMENT TEAM

Development teams use Vitrina to find trending IP and competitive slates.

PRODUCTION TEAM

Production teams use Vitrina to find CoPro and commissioning partners

CXO LEADERSHIP

Leadership uses Vitrina to find indie studios to acquire

CONTENT ACQUISITION

Globoplay acquisition lead uses Vitrina for trending content discovery.

STRATEGY

Strategy teams monitor competitive upcoming slates and licensing activities

CXO LEADERSHIP

Leadership uses Vitrina to find state-of-global-productions to update Board members.

PRODUCTION

Production leader uses Vitrina to find CoPro partners and their IP preferences

STRATEGY

Strategy teams and leadership use Vitrina to monitor competitive content profiles

CXO LEADERSHIP

Leadership uses Vitrina to find top distributors and content rights-holders.

ANIMATION PRODUCTION

Leadership uses Vitrina to find CoPro partners, profile their preferences and vet them.

DISTRIBUTION

Distribution teams use Vitrina to find new licensees as well as new deals by existing partners.

SALES & BD

Global teams across 3 continents to find new projects to pitch.

Become a Vitrina Member

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