In the dynamic and competitive landscape of the video entertainment industry, companies constantly seek innovative ways to source content, services, infrastructure, and technological solutions on a global scale. Premiere Digital, a renowned media service provider within the industry, recognized the need to harness sophisticated market intelligence and connect more effectively with potential partners and clients. This case study explores how Vitrina, the global sourcing hub and marketplace for the video entertainment industry, empowered Premiere Digital to overcome its challenges and achieve remarkable success.
Challenges Faced by Premiere Digital
As Premiere Digital aimed to broaden its services and presence within the global entertainment supply chain, they identified areas where enhanced tools and insights could create greater efficiencies. To fully capitalize on emerging opportunities, they sought solutions to:
- Find new projects and relevant contacts within the global entertainment supply chain.
- Gain deeper production market insights, including data on how many projects were produced and how many are in the pipeline.
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Identify companies that aligned with their aggregation business, particularly distribution companies.

Solution
Vitrina addressed these challenges through its platform that maps the entire global media and entertainment supply chain from end to end. The solutions provided were:
1. Global market intelligence and Film+TV Project Tracking
Vitrina’s AI-powered platform offered Premiere Digital real-time insights into trends, funding, content acquisitions, and the movement of money within the value chain. It also provided detailed tracking of ongoing and upcoming projects, helping them discover new opportunities and verified contacts. This intelligence covered markets, genres, languages, and major dealmakers, empowering Premiere Digital to make informed decisions and identify new business prospects.
2. Targeted company outreach
Vitrina’s platform enabled Premiere Digital to identify and connect with distribution companies relevant to their aggregation business. This targeted discovery streamlined their outreach and expanded their network.
3. Production market analysis
Vitrina filled the production market analysis gap by providing comprehensive data on past productions and upcoming projects. The platform also captured sophisticated signals at various stages of the production process, from IP conception to post-production. These insights enabled Premiere Digital to identify demand for specific services, act on potential leads efficiently, and better understand market trends to strategically position their offerings.
4. Company Profile
Premiere Digital capitalized on Vitrina’s vast network of over 72,000 members by setting up a company profile on the platform. This strategic move allowed them to highlight their services, expertise, and accomplishments to a targeted global audience. Vitrina essentially connected Premiere Digital with a pool of relevant partners and clients, boosting their reach.
6. Thought leadership and expertise exposure
The platform also provided opportunities for Premiere Digital’s executives to share their thought leadership and discuss their services’ role within the supply chain, attracting the right type of buyers and partners.

Results
The collaboration with Vitrina led to transformative results for Premiere Digital. They experienced:
- Improved efficiency in sourcing new projects and connecting with verified contacts.
- Enhanced market understanding through comprehensive production market analysis.
- Increased visibility and recognition within the global entertainment supply chain, attracting more clients and partners.
- Streamlined identification of relevant distribution companies for their aggregation business.
Impact
The impact of Vitrina’s solutions on Premiere Digital’s operations and success was profound. By leveraging Vitrina’s global marketplace and AI-powered insights, Premiere Digital significantly expanded its reach, improved its service offerings, and enhanced its competitive edge. This partnership exemplifies how digital innovation and market intelligence can transform traditional business processes and drive growth in the entertainment industry.