Featured MEdia
Supply Chains

Singapore’s Emerald Hill – The Little Nyonya Story has made a major leap onto the international stage. In a milestone deal announced in Shanghai, Mediacorp’s high-profile 2025 period drama has been picked up by Dragon TV, part of the Shanghai Media Group (SMG), extending its reach to over 360 million monthly viewers across China.

Originally aired on Channel 8 and meWATCH, the series quickly became the most-watched Chinese-language drama in Singapore in five years, drawing 1.67 million viewers and topping Netflix Singapore’s Top 10 for four consecutive weeks. With distribution extending across Malaysia (Astro), Taiwan (TVBS, friDAY), Southeast Asia on Netflix, and globally via Singapore Airlines’ KrisWorld, Emerald Hill is a leading example of how Southeast Asian stories are now travelling further, faster.

A spin-off of the 2008 classic The Little Nyonya, the new series blends heritage and drama with modern production ambition—backed by one of the region’s most aggressive regional distribution pushes in years.

Emerald Hill is not an isolated hit. It’s part of a broader trend that Vitrina has been tracking and powering behind the scenes.

• Track content movements across APAC and globally—daily project updates across development, production, and release.
• Profile hard-to-find creators, producers, execs, and studios, even in niche or under-documented regional markets.
• Enable real connection—Vitrina gives access to 3M+ mapped and verified decision-makers, making outreach effective and precise.

Across the last four years, Vitrina’s data shows steady growth in both output and international readiness among Singaporean producers. By 2024, the volume of titles released had increased by 12% over 2021—driven by more diversified genres, higher production values, and greater global ambition.

🗓️ 2021

• Top Producers: Mediacorp, Akanga, Warner Bros. Discovery
  
• Genres: Drama (31%), Documentary (21%), Animation (11%)
  
• Mediacorp Titles: My Star Bride, Key Witness, Mind Jumper 

🗓️ 2022

• Top Producers: Beach House Pictures, MM2, Mediacorp
• Genres: Drama (31%), Documentary (23%), Comedy (10%)
  
• Mediacorp Titles: Love At First Bite,  Genie in a Cup

🗓️ 2023

• Top Producers: Mediacorp, Channel 8, The Moving Visuals Co
• Genres: Drama (34%), Documentary (16%), Comedy (10%)
  
• Mediacorp Titles: Shero, Titoudao, All That Glitters
  

🗓️ 2024

• Top Producers: MM2, Mediacorp, Volos Films
• Genres: Drama (33%), Comedy (12%), Documentary (9%)
  
• Few Mediacorp Titles: Kill Sera Sera, Love On a Shoestring, Life with Quincy 3

Behind Emerald Hill and countless other cross-border content wins is a larger shift—and Vitrina powers it. With daily-updated project tracking, deep profiling of regional producers, and verified access to over 3 million global execs, Vitrina helps the world’s leading players discover, evaluate, and connect with precision.