By Vitrina Research Team | Published: August 2025 | Updated: July 2026 | 9 min read

Vietnam’s entertainment industry has undergone a structural transformation since 2020. Backed by a young, digitally native population of 99 million and a domestic box office that recovered to over VND 1.5 trillion in 2024, the country has moved from a production outsourcing hub to a fully integrated content market — with local talent, original IP, and agency infrastructure to match. The top entertainment talent management agencies in Vietnam are now negotiating cross-border deals, placing Vietnamese artists in international co-productions, and building the careers of the creators behind the country’s fastest-growing content franchises.

This guide covers the leading talent management agencies operating in Vietnam in 2026, what each specialises in, and what producers, commissioners, and co-production partners need to know about the representation landscape before entering the market.

Why Vietnam’s Entertainment Talent Market Matters in 2026

Vietnam has quietly become one of Southeast Asia’s most consequential entertainment markets. The domestic box office crossed VND 1.5 trillion in 2024, Korean Wave-influenced drama formats are driving streaming consumption on both Netflix and WeTV, and the country’s digital creator economy — anchored by platforms like TikTok and YouTube — has produced a new class of talent requiring professional management infrastructure that didn’t exist five years ago.

For international producers, this growth creates a talent access challenge. Vietnam’s A-list film and television talent is almost exclusively agency-represented, and the roster of active agencies is smaller and more concentrated than comparable markets like Thailand or Indonesia. Understanding who manages whom is essential before initiating any casting conversation, co-production approach, or brand partnership discussion.

Vitrina tracks the full landscape of talent management companies worldwide, including Vietnam-based agencies, their rosters, deal activity, and cross-border relationships. The data below draws on that intelligence base.

Top Entertainment Talent Management Agencies in Vietnam (2026)

The following agencies represent the most active talent management operations in Vietnam’s entertainment industry, ranked by roster breadth and international deal activity as tracked by Vitrina’s intelligence platform.

1. MCV Group

MCV Group is one of Vietnam’s most prominent multi-channel networks and entertainment management companies, with a roster spanning digital creators, musicians, actors, and brand influencers. The company operates MCV Network — one of Vietnam’s largest YouTube MCNs — alongside a talent management division that handles cross-platform representation. MCV’s strength lies in its data infrastructure: it uses viewership analytics to advise brand partners on talent selection, making it a preferred agency for branded content and platform-driven deals.

2. Yeah1 Group

Yeah1 Group is a publicly listed media and entertainment conglomerate operating talent management, content production, and digital distribution arms. Its talent roster covers television presenters, film actors, and digital entertainment personalities. Yeah1 has been active in pan-regional OTT content partnerships and has placed talent in productions distributed through WeTV and TikTok LIVE. The company’s listed status provides unusual financial transparency for a Southeast Asian talent agency.

3. BHD Star Entertainment

BHD is Vietnam’s leading film distribution company and operates a talent management division focused on film actors and directors. BHD’s talent relationships are closely tied to its distribution pipeline: actors managed by BHD are often central to the Vietnamese films BHD acquires or co-produces. For international producers seeking Vietnamese film talent for co-productions, BHD is typically the first point of contact. The company has relationships with Korean distributors and has participated in Vietnam-Korea co-production discussions.

4. Goldsun Media Group

Goldsun Media Group operates across events, advertising, and talent management in Vietnam, with particular strength in live entertainment and brand-sponsored talent appearances. The agency manages artists with significant social media reach and specialises in integrating talent into large-scale live events and brand activations — a growing revenue stream as Vietnam’s live entertainment market recovers post-pandemic.

5. Galaxy Studio Talent

Galaxy Studio is Vietnam’s largest domestic film studio by box office market share and manages an internal talent roster closely linked to its production pipeline. Galaxy-managed talent appears primarily in Galaxy-produced theatrical releases, making the studio a critical relationship for any international producer seeking access to Vietnam’s highest-grossing domestic film stars. The studio has explored co-production structures with US and Korean partners.

How Vietnam Talent Agencies Operate

Vietnam’s talent management landscape differs from Western markets in several structurally important ways. Most agencies operate as hybrid entertainment companies — combining talent representation with content production, distribution, or event management — rather than as pure-play representation firms. This integration means agency relationships carry operational leverage: signing with a Vietnamese agency often means access to the agency’s production infrastructure and distribution relationships, not just talent introductions.

Commission structures in Vietnam typically range from 10–20% of gross talent fees, with higher rates for digital content and brand deals (15–25%) reflecting the agencies’ active role in content creation, not just booking. Exclusivity terms are common for A-list talent and typically run 12–24 months, with carve-outs for pre-existing brand relationships.

For international producers working with animation companies or film studios in Vietnam, it’s important to note that agency relationships operate on trust networks. Cold outreach to talent directly — bypassing the agency — is considered disrespectful and typically results in the agency blocking future access. The correct protocol is to approach the agency first with a verified project and a credentialed introduction.

International Co-Production and Cross-Border Representation

The most significant development in Vietnam’s talent agency landscape since 2022 is the growth of cross-border representation arrangements. Vietnamese agencies are increasingly co-managing talent with Korean, Taiwanese, and pan-regional entertainment companies — enabling Vietnamese artists to access international casting pipelines that were previously inaccessible without a foreign representative.

Netflix’s investment in Vietnamese original content — including the renewal of Vietnamese-language original series and the acquisition of domestically produced features — has accelerated this internationalisation. Agencies representing talent featured in Netflix Vietnam productions have used those credits as leverage to negotiate secondary placements in Korean drama co-productions and pan-APAC brand campaigns.

For content buyers and international co-production partners entering Vietnam, Vitrina’s intelligence layer maps these cross-border relationships — showing which Vietnamese agencies have active relationships with which international studios, streaming platforms, and co-production partners.

How to Choose the Right Talent Agency in Vietnam

Choosing an agency partner in Vietnam — whether you are talent seeking representation or a producer seeking a casting partner — requires evaluating several factors that differ from Western market norms.

Roster Depth vs. Roster Breadth

Smaller boutique agencies in Vietnam often provide more active career management for individual talent but have narrower networks. Larger conglomerate agencies (Yeah1, MCV) offer broader brand and platform relationships but manage larger rosters where individual attention may be diluted. For A-list talent seeking international exposure, a boutique agency with a co-management arrangement with a Korean or regional partner may outperform a large domestic agency without international relationships.

Production Integration

Agencies with production arms can package talent into projects directly — accelerating access to roles but also creating conflicts of interest if the agency’s own productions always take priority for its talent. Evaluate whether an agency’s production history demonstrates genuine creative ambition or primarily serves as a captive content channel for its roster.

International Track Record

For talent seeking international exposure or for producers building cross-border productions, an agency’s documented international deal history matters more than its domestic roster size. Vitrina’s database allows you to verify which Vietnamese agencies have credibly placed talent in international productions — versus which agencies claim international capability without a verifiable deal history.

How Vitrina Helps You Navigate Vietnam’s Talent Agency Landscape

Vitrina’s VIQI platform gives producers, commissioners, and co-production executives a verified view of Vietnam’s entertainment talent agency ecosystem. Rather than relying on reputation or relationship networks that take years to build, VIQI surfaces agency profiles, roster data, deal activity, and cross-border relationships across 300,000+ M&E companies — including Vietnam-based talent agencies and their international partners.

Specific capabilities relevant to Vietnam’s talent market include: verified agency-talent relationship mapping, co-production deal history for agency-represented talent, platform relationships (which Vietnamese agencies have active Netflix, WeTV, or TikTok content partnerships), and direct contact intelligence for agency decision-makers. For entertainment procurement teams sourcing Vietnam talent for international productions, VIQI reduces the agency discovery and vetting process from weeks to hours.

Conclusion

Vietnam’s entertainment talent management landscape is at an inflection point. The country’s agencies have evolved from domestic booking houses to internationally connected representation firms managing talent across film, streaming, digital, and live entertainment. The leading agencies — MCV Group, Yeah1 Group, BHD Star Entertainment, Goldsun Media Group, and Galaxy Studio’s talent arm — each bring distinct strengths in roster composition, platform relationships, and cross-border deal activity.

For international producers and commissioners, the imperative is to approach this market with verified intelligence rather than assumptions. Agency relationships in Vietnam are built on trust and protocol — and the agencies that control access to Vietnam’s most valuable talent are selective about who they engage with. Vitrina provides the verified intelligence layer that makes first contact credible.

Frequently Asked Questions

What are the top entertainment talent management agencies in Vietnam?

The leading talent management agencies in Vietnam include MCV Group (digital creators, YouTube MCN), Yeah1 Group (TV and digital talent, publicly listed), BHD Star Entertainment (film actors and directors), Goldsun Media Group (live entertainment and brand talent), and Galaxy Studio’s internal talent division (film stars tied to Galaxy productions). Vitrina tracks all five and their international deal activity.

How do I contact a talent management agency in Vietnam?

The correct protocol is to approach the agency directly with a credentialed introduction — not to contact the talent first. For international producers, a verified business profile and a confirmed project brief are minimum requirements. Vitrina’s VIQI platform provides verified contact intelligence for Vietnam agency decision-makers, eliminating cold outreach and increasing response rates significantly.

Do Vietnam talent agencies handle international co-productions?

Yes — increasingly so since 2022. BHD Star has the strongest track record in international co-production contexts, particularly Vietnam-Korea partnerships. Yeah1 Group and MCV have placed talent in pan-regional OTT productions distributed via Netflix and WeTV. International producers should verify each agency’s actual international deal history via Vitrina before assuming co-production capability.

What commission do talent agencies in Vietnam charge?

Commission rates in Vietnam typically range from 10–20% of gross talent fees for film and television work, and 15–25% for digital content and brand partnerships, reflecting agencies’ active content creation roles. Exclusivity terms for A-list talent typically run 12–24 months. Specific rates are negotiated per agreement and are not publicly listed by any major Vietnam agency.

How is Vietnam’s talent market different from other Southeast Asian markets?

Vietnam’s talent market is more vertically integrated than Thailand or Indonesia — most major agencies also have production and/or distribution operations, meaning talent access and content deal access are often negotiated together. The market is also more concentrated: five agencies account for the majority of Vietnam’s highest-profile talent, versus more fragmented agency landscapes in larger Southeast Asian markets.