Content Services in Film, TV & OTT Entertainment

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Content Services in Film, TV & OTT Entertainment

Content Services in Film, TV & OTT Entertainment

Typically, content services refer to all post-production work including editing, colour correction, localization, VFX, immersive experiences, and marketing, among others.

What are Content Services in Film, TV & OTT Entertainment?

Customised post-production solutions that facilitate packaging and delivery of video and film content for broadcast, VOD, mobile and the internet. Typically, content services refer to all post-production work including editing, colour correction, localization, VFX, immersive experiences, and marketing, among others.

When are Content Services preferred?

After the pre-production and production stages, once the filming is wrapped. They embellish and enhance the visual and audio materials in the footage, according to the targeted viewership, to deliver a high-quality, ready-to-beam product across multiple platforms and in diverse languages.

The entire process including marketing and distribution could take anywhere from several months to a year, depending on the size of the project.

Content services covered in the article below :
61160f3c52a5b5623ebc5e59 editingbgWhat is editing?

The art of selecting clips from a film or video shoot, and putting them in a specific order to tell the desired story. It is the most crucial step in post-production services.

Editors take raw footage of the visual content and use techniques like cutaways, crosscutting, parallel editing, continuity editing, and match cuts to reconceptualize the scripted version of a story, and make it come alive in line with the director’s vision.

The process includes both picture and sound manipulation. It could also comprise any lower thirds (such as a speaker’s title or the title of an episode), credits, foley sound, sound effects, and soundtrack

 

Why is editing important?

Editing makes a good film exceptional. It determines when the audience receives information. Either by holding a shot longer, or purposely withholding information to give the story a twist ending. It dictates the pacing. Slow, longer shots to build suspense, or cut an entire unnecessary scene to up the overall speed.

It times the cuts skilfully so the scenes flow smoothly. This is especially crucial when the film is shot in multiple locations that need to appear like one. It also amplifies emotions. Transitions and shot selection techniques make the viewers experience a range of emotions as they watch the movie.

Summary

60d19fa31d5366c3a1915e06 blueContent services refer to all post-production work undertaken by production studios after a film or video shoot ends

60d19fa31d5366c3a1915e06 blueIt is the third and final phase of a production process.

60d19fa31d5366c3a1915e06 blueContent services comprise editing, colour correction, localization of content, on-set special effects and video effects, immersive experiences, graphics, trailer and marketing, among others.

60d19fa31d5366c3a1915e06 blueThe entire process could take anywhere from several months to a year, depending on the size of the project.

60d19fa31d5366c3a1915e06 blueIt involves individual agencies and ancillary companies in the global content supply chain.

What is color correction?

A post-production process where every individual clip of a footage is altered to match the color temperature of multiple shots to a consistent technical standard of appearance.

It’s about making the whites appear whiter, blacks more black, and everything in between nice and even, to make an accurate portrayal of how the scenes would look if viewed from the human eye.

The scenes can be further enhanced by manipulating colors to create a new visual tone. Referred as color grading, cinematographers use it to emphasize certain types of moods or achieve a stylized look for the story.

Why is color correction important?

Establishes the visual aesthetic of a story and fixes any color-related anomalies that might have crept in during shooting.

Summary

60d19fa31d5366c3a1915e06 blueColor correction is a post production process where every individual clip of a footage is altered to a consistent technical standard of appearance.

60d19fa31d5366c3a1915e06 blueIt helps make an accurate portrayal of how the scenes would look the human eye.

60d19fa31d5366c3a1915e06 blueOften, cinematographers follow up color correction with color grading to give the story a stylized look.

What is VFX?

Visual effects, or VFX, is a term used to describe imagery created, manipulated, or enhanced for any film, or other audio visual content, after its shooting has ended.

It is a post-production process that integrates actual footage with this manipulated imagery to create realistic looking environments. These environments created are either too dangerous to actually shoot, or worlds that just don’t exist.

Studios use computer-generated imagery (CGI), and particular VFX software to make it happen.

Visual effects are different from special effects (SFX) in that they require a computer and are added in after shooting. Special effects, on the other hand, are realized on set.

An example of VFX would be the dragons flying through the sky in Game of Thrones, or a spaceship flying through space in Star Wars. The superhuman gunplay in the Matrix sequels were also a product of VFX.

When is VFX preferred?

Visual effects are used to make extraordinary additions to any movie or video production in a short time, sans an elaborate setting. They allow the content creators to envision and execute detailed and miraculous effects, worlds, and characters that are impossible to be harnessed by actors on a soundstage.

VFX highlights the minute details of an action, and illustrates how complex and nuanced a scene is. In the dog-eat-dog world of entertainment, this gives content an edge over rivals. Some of the popular VFX techniques are bullet time and doubling.

Summary

60d19fa31d5366c3a1915e06 blueVFX is a post-production process that integrates actual footage with manipulated imagery to create realistic looking environments.

60d19fa31d5366c3a1915e06 blueStudios use computer-generated imagery (CGI), and particular VFX software to make it happen.

60d19fa31d5366c3a1915e06 blueVFX highlights the minute details of an action, and illustrates how complex and nuanced a scene is. In the dog-eat-dog world of entertainment, this gives content an edge over rivals..

60d19fa31d5366c3a1915e06 bluePopular VFX techniques include bullet time and doubling.

What is an immersive experience?

Experiential content borne out of a compelling story uniquely blended with sound, visuals and technology to create an imaginary world that pulls viewers and engages them with extraordinary interactives.

Immersive experience relies on two types of technology: virtual reality (VR) and augmented reality (AR). The former enables the customer to wear a VR headset and plunge into a computer-simulated world far from real life.

Augmented Reality, on the other hand, keeps the user in the real world but enables him to look through transparent smart glasses and experience a unique story, digitally augmented or enhanced in some way. Great immersive experiences make the user discover the story themselves. That’s really the key to creating a compelling immersive experience.

When is an immersive experience preferred?

When entertainment companies decide to create content that makes the viewer a part of the story, rather than just a spectator.

 

Summary

60d19fa31d5366c3a1915e06 blueImmersive experience is experiential content borne out of blending a compelling story with sound, visuals and technology to create an imaginary world that pulls viewers and engages them with extraordinary interactives.

60d19fa31d5366c3a1915e06 blueIt relies on two types of technology, VR and AR.

60d19fa31d5366c3a1915e06 blue