Promote your Content to Buyers
Update your catalog on Vitrina
High Demand Content Titles (Intel) 
Licensing Trends (Premium Reports) 
Global Licensing Leaderboards 
Vitrina Success Stories 
Post Your Requirements to Vitrina Network 
Post Your Requirements to Vitrina Network 
We’ve invested in AI for seven years, driven by our service-centric focus on efficiency and automation. Our innovations in automation are integral to Clear, providing customers with impactful advancements. By using our own technology, we ensure practical AI solutions that enhance productivity and operational effectiveness, distinguishing Clear as a leader in the field.
Podcast Chapters
| 00:00 | Introduction to Ramki Sankaranarayanan and Prime Focus Technologies |
| 07:52 | Changes in the Entertainment Supply Chain |
| 11:47 | Overview of Prime Focus Technologies’ Platform and Services |
| 26:01:00 | Converting Passive Archives into Active Libraries |
| 30:47:00 | Monetizing Content through Social Media |
| 33:11:00 | AI in Content Highlights and Video Creation |
| 35:12:00 | The Potential of Generative AI |
| 45:40:00 | Doing More with Less and Maximizing Revenue |
| 54:46:00 | Navigating Choppy Waters: The Outlook for the Industry |
From the outset, we embraced a multimodal approach, leveraging our patented Machine Wisdom technology. This technology integrates signals from various sources such as images, sound, text, and graphics to enhance understanding and decision-making. We’ve adopted a platform strategy, integrating both proprietary and third-party AI models to capitalize on diverse strengths in the field. This approach has enabled us to process over 350,000 hours of video through our platform, demonstrating the maturity and effectiveness of our AI solutions.
Sound Bites:
- “Prime Focus Technologies comes in and takes it all the way to making sure that it’s…”
- “COVID also has pushed a lot more content now on the cloud, especially from a remote workflows perspective.”
- “PFT is a software and a services company. Customers use our software platform, even if they don’t do any services with us.”
- “AI has been very handy in creating highlights”
- “Generative AI has increased the capability of what we can do with AI”
- “Customers want to minimize costs and maximize revenue”
Key Takeaways:
- Prime Focus Technologies provides end-to-end solutions for the entertainment supply chain, ensuring content reaches global audiences.
- Their multi-vendor supply chain software, Clear, helps manage tasks, collaboration, and trackability.
- They offer services in content localization, mastering, compliance assessment, packaging, fulfillment, and marketing.
- AI plays a significant role in their platform and services, bringing efficiency and automation to workflows.
- The company focuses on converting passive archives into active libraries and monetizing content through social media. AI has been used to create content highlights and automate video creation
- Generative AI has increased the capability of what can be done with AI
- The industry is focused on doing more with less and maximizing revenue
- The outlook for the industry is navigating choppy waters but remaining optimistic
About Prime Focus Technologies:
Prime Focus Technologies is based in the United States of America. PFT offers customers transformational solutions that help automate the content supply chain and digitally mediate enterprise workflows to manage the content and the business of content. It offers broadcasters, studios, brands, and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by automating the supply chain and managing their content business better.
Latest from Prime Focus Technologies:
- Comprehensive Service Portfolio: Prime Focus Technologies offers a wide array of services including post-production, production, localization, packaging & delivery, and advanced software & tech solutions, covering everything from mastering to digital cinema packages and cloud services.
- Industry Leadership and Expertise: As part of Prime Focus Limited and DNEG, PFT leverages its parent company’s extensive industry experience and resources to deliver high-quality, innovative solutions. Their track record with top-tier clients like Netflix, Disney+, and Warner Bros. underscores their credibility.
- Advanced Technology Solutions: PFT employs cutting-edge technologies such as AI-enabled dubbing and subtitling, automated transcription, and dynamic ad insertion, ensuring efficient and effective content management and delivery.
- Global Reach and Localization Expertise: With a presence in Burbank, USA, and a strong global network, PFT specializes in multilingual localization, making them a valuable partner for international content distribution and adaptation.
- Trusted Partner Network and Certifications: PFT holds industry accreditations like TPN Blue Shield and recognition such as NIMDZI Top 100, demonstrating their commitment to security, quality, and excellence in media services.
